Category Archives: Startups
Design and UX: A One-Two Punch for Startups
In my last post, I looked at the importance of product to a startup’s success. A good product give it a shot at building a business. A bad product is, well, just bad. For startups with a product that addresses … Continue reading
If Your Product Sucks, Your Startup is DOA
Of the startups I’ve worked with since launching my consulting business, I’d say 90% have developed a product that has addressed a need or solved a problem. This isn’t to suggest all of them have succeeded but their products had … Continue reading
Thinking Out of the Marketing Box
One of the realities about marketing is it’s difficult to rise above the crowd. When everyone is talking about their brands and products, it makes for a noisy landscape. This can be daunting for startups looking to establish brand awareness, … Continue reading
Why Startups Should Create Customer Personas
For startups looking to break into the market, identifying their customer is obvious. Far too often, however, startups tend to look at target audiences as one amorphous group that has the same characteristics, needs and interests. The problem with a … Continue reading
This Week in Canadian Startups (May 18, 2013)
For people who have been watching Pebble for awhile, it has been fascinating to see its path from a smart watch project created by students at the University of Waterloo to being the belle of the ball at Kickstarter (more … Continue reading
Startups and the Art of Storytelling
As brand journalism and content marketing become more engrained into the way that companies do business, storytelling is clearly becoming more important. There are a couple of reasons why this is the case. First, good stories are interesting, attractive and … Continue reading
