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Category Archives: Startups

Free Just Means Startups Are Afraid to Compete

(Note: For new startup-related blog posts, head to my ME Consulting Website) I don’t like free. Free makes me uneasy because nothing is really free. There’s always some kind of cost involved, even though it can be difficult to see … Continue reading

This Week in Canadian Startups (July 20, 2013)

The latest edition of “This Week in Canadian Startups” kicks off with Apple’s purchase of Toronto-based Locationary for “10s of millions of dollars”. It’s apparently only the second time Apple has waded north of the border to make an acquisition. … Continue reading

The Cost of Content Marketing for Startups

From the outside looking in, content marketing seems like an attractive opportunity for startups. On the plus side of the ledger, content marketing can establish startups as thought leaders and domain experts, it can provide potential and existing customers with … Continue reading

What’s Your Story, Morning Glory?

What’s your story? Why should I pay attention to you? For any business, these are fundamental questions they must be answered to capture the attention of customers, employees, investors and other stakeholders. But it’s troubling to see so many startups … Continue reading

Don’t Drop the Post-Acquisition Marketing Ball

Startups work so hard to acquire customers that it’s always surprising and troubling that so many of them drop the marketing ball after winning the initial battle. Here’s the way it usually works: A startup will have an interesting product … Continue reading

Why Startup Marketing is Like the Denny’s Menu

Last week, April Dunford had a great post, “What is Startup Marketing?”┬áthat spelled out how startup marketing encompasses so many angles – everything from lead generation and partnerships to product strategy. Here’s another way to think about it: startup marketing … Continue reading