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Category Archives: Social Media

Some People Should Be Twitter-Free

Just because Twitter has more than 200 million users doesn’t mean it’s a tool for everyone. In fact, there are some people who just shouldn’t use Twitter because it gets them in hot water more than it helps them build … Continue reading

Google+: Finally, A Rival to Facebook

I’ve been on Google+ for all of three days but my initial impressions are pretty good. Although I’ve only scratched the surface of what Google+ offers and there are lots of cards that Google has yet to show, Google+ has … Continue reading

When the Social Tables Turn on You

Earlier this week, I had an “encounter” with someone who used a string of colourful language to show his displeasure about the fact I was temporarily riding my bike on the sidewalk rather than on a busy street. The fact … Continue reading

Why I Wouldn’t Buy Into Groupon’s IPO

If you could buy into Groupon’s $750-million IPO would you do it? Most people would probably say “Absolutely” given Groupon’s strong brand and its dominance of the group-buying marketplace. Not me. There’s no doubt Groupon shares will pop after they … Continue reading

No Web but Lots of Fish

You may have noticed my lack of online presence last week. I went fishing in the Yukon without access to the Web. I’ll talk more about it in a few days but here’s one of the benefits of being focused … Continue reading

Creating a Better, Smarter Social Media Strategy

I’ve been doing social media strategy for the past two years but a recent project gave me some new and valuable perspective on how strategic plans should happen. The biggest lesson is how tightly-integrated social media strategy needs to be … Continue reading