Category Archives: Media

Is Social Media Making Journalists Lazy?

By Mark Evans | Published: February 3, 2010
When I was a newspaper reporter, a key part of the job was finding and interviewing sources who could offer information, perspective, insight and, of course, some good quotes. It required legwork and the ability to build relationships and trust with people. While talking to sources is still an integral part of journalism, I’ve noticed a [...]
Also posted in Social Media | Tagged , , , , | 9 Comments

Why the NYT’s Paywall Could Succeed

By Mark Evans | Published: January 19, 2010
Apparently, the New York Times is poised to take the plunge and introduce a pay-as-you go system for its content. It’s a bold move given that few consumers are willing to pay for content based on a survey done last year. While there are critics who don’t believe newspapers will be successful in selling content, my [...]
Posted in Media | Tagged , , | 3 Comments

A New Business Writing Project

By Mark Evans | Published: January 11, 2010
A few months ago, I was approached by Globe & Mail editor Noel Hulsman about a new Web site the newspaper was going to launch focused on serving the needs of entrepreneurs and small business owners. The idea was to deliver relevant and valuable content that people could use to operate their businesses better, or [...]
Also posted in Main Page | Tagged , , , | 3 Comments

There’s Room for Crappy and Quality Content

By Mark Evans | Published: December 13, 2009
I’m not sure what to make of Mike Arrington’s blog post today that “fast-food” content is going to “destroy the mom and pop operations that hand craft their content”. The biggest question is why this crap vs. quality thesis has grabbed Arrington so violently given the threats he talks about aren’t exactly new. Before the [...]
Also posted in Social Media | Tagged , , , | 4 Comments

“iTunes for Magazines” Will Work But…

By Mark Evans | Published: November 26, 2009
In a world in which content has become a free commodity, it has been puzzling to see magazines participating in the free-for-all. It’s a market many magazines should be avoiding or, at least, only have a light presence. Why? The biggest reason is many magazines aren’t offering a product that is widely available. When the New [...]
Also posted in Advertising/Marketing | Tagged , , , , | Leave a comment

Apparently, People Will Pay for Online Content

By Mark Evans | Published: November 17, 2009
There’s a lot of chatter about a Forrester Research report suggesting that 80% of Internet users in North America won’t pay for online newspaper and magazine content. This bolsters the contention that pay-to-play within the online content world is a non-starter. But what if you flip the Forrester report upside down, and consider the fact 20% [...]
Posted in Media | Tagged , , , , | 2 Comments
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