Category Archives: Media
mesh was marvelous
mesh is like a good house party. Afterward, you’re exhausted but happy that everything worked so well. After seven months of preparation, the two days of mesh were over before you knew it, and now we’re on to the next … Continue reading
Seven Keys to Capturing the Attention of Bloggers/Media
One of the most frustrating things for start-ups is how difficult it can be to capture the attention of bloggers and the media. They have created compelling new services and products, they have interesting stories to tell, and would love … Continue reading
AOL Making Content King Again
So let’s get this straight: AOL just spent $315-million to buy the Huffington Post, a move that makes it a “next-generation publishing” entity? First reaction is not why AOL decided to buy Huffington Post but why Arianna Huffington sold to … Continue reading
Want to Capture the Spotlight? Be Successful
Over the past two years, I have worked with a lot of start-ups looking to establish themselves and attract media and blogger coverage. After all, what better way to jump-start your business than quality coverage from high-profile newspapers and bloggers. … Continue reading
Why PR Still Doesn’t Get Bloggers
Riddle me this: It’s been at least four years since blogging burst into the mainstream to become a new and viable way to generate and consume content. Many of the world’s most popular online destinations are blogs. So why is … Continue reading
Could You Cut the Cable or Satellite Cord?
Although it’s more of a murmur than a rumble, there appears to be growing attention on cord-cutting. I’m not talking about wood as those of us north of border prepare for another long, cold winter but people who have decided … Continue reading
