I was talking to an entrepreneur recently who made an interesting comment about startups: They need to be focused on potential acquirers as much, if not more, than making sales.
His thinking is that the end-game is being acquired so a key part of positioning and building a start-up is being focused attracting the attention of buyers looking for good acquisitions. In the four startups that I have worked for, getting sales was a major priority because being acquired seemed so far away.
For many startups, this is an approach that makes sense because attracting another customer means getting to live for another day, paying your employees, and building a solid foundation for the business. While many entrepreneurs may dream about the pot of gold at end of the rainbow, getting acquired is a lot like winning the lottery – if it happens, that’s great but you need to create a viable business to improve the chances of attracting a buyer.
Another key consideration for startups is getting into markets where there’s opportunities to establish a foothold. Unless they can come up with a significantly better mousetrap, it doesn’t make sense to start a business that already features plenty of competition.
Not that this stops entrepreneurs from trying. The search engine market is perhaps the best example of how startups continue to think they can topple Google. And does the world really need another business-focused social network?
In an ideal world, entrepreneurs come up with an idea that is different or attacks a problem in a new way. At the same time, it solves a point a pain or makes something a lot easier or cheaper to do. If a startup can seize one of these opportunities, there is a fertile opportunity to build something interesting.
So where do acquisitions fit into the scheme of things for startups? As much as you want to build something to last, entrepreneurs also want to build something to pass to someone else for a check with lots of zeros on it. So, how much focus should entrepreneurs put on potential buyers when planning and building their companies?
If you’re trying to do more than build a business that just pays the bills and lets you take a nice vacation every year, it probably makes sense to create a “bucket list” of potential buyers, even if the chances of being bought are slim, if not non-existent.
But having a wish-list of buyers could provide some strategic and tactical guidance as the business is being built. It could take your startup into directions that may not normally be part of the mix but in the long-term could be the right moves. This isn’t to suggest startups should be fixated on potential buyers but it should be a consideration as part of long-term plans.
What do you think? Should startups be focused on potential acquirers? is there a downside to doing this?

