Category Archives: Advertising/Marketing
Rocketboom Alive and Well
Ever since Amanda Congdon’s controversial and dramatic departure from Rocketboom two years ago, it seems like the video news site has disappeared from the spotlight. Perhaps it has to do with the fact Rocketboom and videoblogs are no longer shiny … Continue reading
Trying to Get the Genie Back in the Bottle
J.C. Penney is learning the hard way that once something is released on the Web, it’s nearly impossible to get it back. A fake ad features two teenagers (a boy and a girl) timing themselves on how quickly they can … Continue reading
An Analytic Approach to SEO and PPC
A couple years ago, I was introduced to Enquisite, a Victoria, B.C.-based startup developing an analytics tool that showed how Web sites were ranked by the major search engines, as well as providing details on search engine referrals and how … Continue reading
Are Pro Bloggers Going Extinct Soon?
Louis Gray has an interesting post looking at Blogging 2.0 in which the content and conversation (C&C) are increasingly happening in places other than a blog. He suggests this is “going to cause serious strain” on people who make a … Continue reading
Show Me the (USG) Money!
In the wake of all the talk involving about Shyftr and its service that pulls content and the conversation from blogs, there was some discussion about monetization. For people interested in make money, Shyftr and its ilk are bad; for … Continue reading
Shyftr’s Lessons for Bloggers
In thinking some more about the enthusiastic discussion about Shyftr over the weekend (and I refuse to call it a “Bitchmeme”), a few major themes for bloggers emerged, especially those interested in making money even to cover monthly costs such … Continue reading
