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Category Archives: Advertising/Marketing
Has Pepsi Tipped the Social Media Scales?
For all the talk about social media marketing (and there’s been a lot of it this year), the biggest news of the year may be Pepsi’s decision to abandon the Super Bowl. Instead, Pepsi will be embracing a $20-million social media campaign called The Pepsi Refresh Project in which consumers will be encouraged to suggest [...]
2010: The Spotlight on Social Media ROI
In 2009, social media was enthusiastically embraced by a growing number of companies who recognized its potential as a new and valuable communications, marketing and sales tool.
The attention on social media was propelled by the fact it’s becoming increasingly difficult to ignore the hundreds of millions of people using social media services such as [...]
“iTunes for Magazines” Will Work But…
In a world in which content has become a free commodity, it has been puzzling to see magazines participating in the free-for-all.
It’s a market many magazines should be avoiding or, at least, only have a light presence. Why? The biggest reason is many magazines aren’t offering a product that is widely available. When the New [...]
The Recession’s Over….I Think
It goes without saying that things have been pretty grim economically over the past year – millions of people have been laid off or restructured, while consumer spending has plummeted as people decide to hold off purchases after a decade-long shopping spree.
But there appears to be a few signs the recession is starting to disappear.
One [...]
Apple Tablet: Bestest, Coolest, Greatest Thing Ever!!!!