Category Archives: Advertising/Marketing
How Much Should Startups Spend on Marketing?
How much should startups spend on marketing? It’s a difficult to answer question to answer because many startups think that anything spent on marketing is a challenge to justify, whether it’s $100/month for a digital tool or $25,000 for an … Continue reading
mesh: Canada’s Digital Conference
Seven years ago, I got together with some friends on a cold February night to talk about how the Web was starting to change how we lived, worked and played. In a fit of madness, we decided to organize mesh, … Continue reading
Are Marketing and Sales the Same Thing for Startups?
It used to be that marketing and sales were two separate creatures. In one corner, marketing focused on building brand awareness among target audiences. In another corner, sales was about driving leads and deals. Like church and state, the two … Continue reading
Five Reasons Startups Are Afraid of Marketing
Earlier this week, I did a post that asked: Where are Canada’s startup marketers? It spawned a flurry of insightful comments, suggestions and thoughts on the startup marketing landscape and what needs to be done to develop more talent. Among the … Continue reading
Where Are Canada’s Startup Marketers?
At the risk of ruffling a few feathers, here’s a question: where are Canada’s startup marketers? We’re teeming with developers but there appears to be a dearth of startup marketers who can help to nurture and grow viable businesses. As … Continue reading
Case Studies Are a No-Brainer for Startups
Case study: ”A documented study of a specific real-life situation or imagined scenario, used as a training tool in business schools and firms.” From the outside looking in, case studies are far from glamorous or sexy. Heck, they sound downright boring. But if you dismiss case studies, you’re making … Continue reading
