Author Archives: Mark Evans
This Week in Canadian Startups (March 2, 2013)
The latest edition of the newsletter kicks off with AppHero, whose founder, Jordan Satok, appeared on an NBC television affiliate in Cleveland. The host basically fell over themselves, calling AppHero the “best free app ever”. The newsletter also includes a … Continue reading
UX (and Messaging) are the New Black for Startups
I am, by no means, a UX person but it’s an area that fascinates me because how well that someone interacts with a Website or application is a break/make proposition. Part of UX’s appeal is how it’s closely aligned with … Continue reading
How to Make Startup PR Work
Last week, I talked about when startups should leverage public relations to reach out to reporters and bloggers (The answer: when they’re ready). Today, let’s look at what a startup needs to do to drive PR outreach. 1. Develop a … Continue reading
This Week in Canadian Startups (Feb. 24, 2013)
What is the state of the Canadian venture capital landscape? The newest edition of “This Week in Canadian Startups” kicks off with an update from Canadian Venture Capital Association, along with two commentary pieces written by Top Hat Monocole’s Andrew … Continue reading
How Hot is Toronto’s Startup Community?
There is no lack of excitement about Toronto’s emergence as one of North America’s leading startup communities. After the Startup Genome project ranked Toronto as the world’s fourth best startup ecosystem, you hear the champagne being popped. But here’s a … Continue reading
When Should Startups Pull the Trigger on PR?
Is there a right time for a startup to embrace public relations? Does outreach to reporter and bloggers hinge on an event such as a product launch, financing, key hire, partnership or milestone? In theory, it makes sense to wrap … Continue reading
