Author Archives: Mark Evans

Seriously, Startups Shouldn’t Give it Away for Free

Summary: It makes little sense for startups to give away their products for free. If a product has value, people should for pay for it. I was talking with a client recently about whether they should introduce a free version … Continue reading

Five Must-Haves for Startup Salespeople

In a recent blog post, I talked about how marketing and sales are pretty much the same thing for a startup given the resources and responsibilities. It got me thinking about the best characteristics for a startup salesperson. Here is what … Continue reading

This Week in Canadian Startups (April 13, 2013)

In the latest edition of “This Week in Canadian Startups”, things kick off with iNovia Capital’s Chris Arsenault on how the Canadian VC landscape has new energy. The newsletter also highlights 50 free services for startups, Kik surpassing 50 million … Continue reading

Six Ways Startups Can Build Trust

In thinking about how my startup marketing business has grown over the past four years, one of the most important elements has been trust. It has been the best way that I’ve been able to get people say “Yes, I want … Continue reading

Listening to Your Startup Customers is Dangerous

Customers are wonderful, particularly if they pay for your products. But listening them can be dangerous. Dangerous? Huh? Sure, they provide valuable feedback, advice and criticism but the stuff customers tell you can be distracting, unfocused, self-serving and a waste … Continue reading

This Week in Canadian Startups (April 7, 2013)

The latest edition of “This Week in Startups” kicks off with raising $5-million and hiring a new CEO, Rebecca McKillican, to replace Ali Asaria. Some of the most popular items (based on the number of clicks so far) include Amitra … Continue reading