Author Archives: Mark Evans
Free Ebook: 118 of the Leading Digital Marketing Tools
Over the past few months, I compiled a list of interesting digital marketing tools. Some of them I’ve used, while others were highly recommended or simply looked good. To create an e-book, I used PowerPoint, and then converted it to … Continue reading
This Week in Canadian Startups (March 17, 2013)
How old does a VC need to be? Is 28-year-old too young? In wake of Jared Fliesler being appointed a partner at Matrix Partners, the newest edition of “This Week in Canadian Startups” kicks off with two views: one from Real … Continue reading
Tearing Things Down to Build Them Back Up Again
Last week, I did a presentation about storytelling that was, frankly, flat. At first, I thought maybe a presentation at a conference on a Friday afternoon isn’t the best idea given people are looking forward to socializing after a long … Continue reading
This Week in Canadian Startups (March 9, 2013)
Another week, another edition of “This Week in Canadian Startups”. We kick things off with a look at whether a startup can pitch in three minutes. Mark MacLeod reflects on the Montreal scene, there’s a look at how startup can … Continue reading
The Evolving Nature of Startup Messaging
When I do messaging projects with startups, it is a process that takes engagement, time and, often, patience. At the end of the day, the goal is coming up with messaging that connects with target audiences because it meets their … Continue reading
How Does Startup Messaging Happen?
I’m working on a marketing project with a new client that has kicked off with the creation of core messaging. It’s a fascinating and intellectually challenging process because it involves an in-depth exploration of the startup’s target audiences, which includes … Continue reading
