Author Archives: Mark Evans

Successful Startups Solve Problems

Why are startups successful? Is it timing? Effective marketing and sales? A user-friendly product? It could be any one of the above but the biggest reason a startup succeeds is it solves a problem. The problem doesn’t have to be … Continue reading

How Should Startups Use Social Media?

For startups, social media can be a seductive creature, which explains why there is so much enthusiasm about how Twitter, Facebook, et al can drive brand awareness and sales. Many startups find social media irresistible because the major services are free and … Continue reading

This Week in Canadian Startups (June 9, 2013)

The newest edition of “This Week in Canadian Startups” kicks off with Waterloo’s Thalmic Labs raising $14.5-million to finance the growth of ultra-cool armband that that detects fine movement based on electrical activity. Some of the other popular items include: – … Continue reading

About & Contact Pages: Website Workhorses

I’m working on a startup project that involves sifting through dozens of Websites. Aside from terrible messaging, one of the things that jumped out was how many Websites had poor or no About or Contact pages. While people might suggest … Continue reading

Five Lessons the Blue Jays’ Ricky Romero Can Teach Startups

One of the most curious stories within professional sports these days is Ricky Romero’s fall from ace pitcher to a player on the verge of washing out of professional basement after being dropped from the 40-man roster recently. In his … Continue reading

Design and UX: A One-Two Punch for Startups

In my last post, I looked at the importance of product to a startup’s success. A good product give it a shot at building a business. A bad product is, well, just bad. For startups with a product that addresses … Continue reading