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Author Archives: Mark Evans

This Week in Canadian Startups (April 28, 2013)

In the newest edition of “This Week in Canadian Startups”, we kick things off with Kik raising $19.5-million to drive the growth of its mobile messaging business. The newsletter also includes blog posts and articles on when to sell your … Continue reading

Why Toronto is the Best City for B2B Startups

Without patting ourselves on the back too much, Toronto is starting to emerge as one of the world’s leading and most vibrant startup communities. In particular, Toronto has become one of the best places to launch a B2B startup.  If … Continue reading

Startup CEO = PR Pro

At a recent event, I was talking with a startup CEO about the success of some mobile apps he had developed. “So, what’s the secret?,” I asked. “Great coverage from blogs and the media,” he said. “How do get them … Continue reading

Seriously, Startups Shouldn’t Give it Away for Free

Summary: It makes little sense for startups to give away their products for free. If a product has value, people should for pay for it. I was talking with a client recently about whether they should introduce a free version … Continue reading

Five Must-Haves for Startup Salespeople

In a recent blog post, I talked about how marketing and sales are pretty much the same thing for a startup given the resources and responsibilities. It got me thinking about the best characteristics for a startup salesperson. Here is what … Continue reading

This Week in Canadian Startups (April 13, 2013)

In the latest edition of “This Week in Canadian Startups”, things kick off with iNovia Capital’s Chris Arsenault on how the Canadian VC landscape has new energy. The newsletter also highlights 50 free services for startups, Kik surpassing 50 million … Continue reading