Author Archives: Mark Evans

Why Startup Marketing is Like the Denny’s Menu

Last week, April Dunford had a great post, “What is Startup Marketing?”┬áthat spelled out how startup marketing encompasses so many angles – everything from lead generation and partnerships to product strategy. Here’s another way to think about it: startup marketing … Continue reading

The 40 Leading Startup Bloggers

When I pivoted my business two years ago to focus on startup marketing, I did a couple of things to drive brand awareness: write two blogs posts a week, and publish a weekly newsletter featuring a variety of startup content. … Continue reading

Sometimes, Startups Need to Say “No”

One of the most difficult words to say is “no”. No means you don’t agree, not willing or able to cooperate or strike a deal, or simply don’t want to do something. It oozes with negativity, which is probably why … Continue reading

The Slow and Focused Startup vs. The Fast and Furious

A couple of weeks ago, I hurt my knee. Aside from putting a summer of hockey (yes, the season never really ends) and tennis in jeopardy, it forced me to move slower. Rather than running around trying to get multiple … Continue reading

Startups: Don’t Use Exclusives and Embargos

For early-stage startups, one of the most over-rated marketing exercises is the pursuit of media coverage. The goal (dream?) of getting covered by reporters and bloggers is, in theory, seen as valuable because it has the potential to do so … Continue reading

This Week in Canadian Startups (June 15, 2013)

What do you do with a Zombie startup? Kill it? Pivot? This newest edition of “This Week in Canadian Startups” kicks off with two explorations of how Zombie startups should be handled. The newsletter also includes a look at whether … Continue reading