Author Archives: Mark Evans
Creating a Better, Smarter Social Media Strategy
I’ve been doing social media strategy for the past two years but a recent project gave me some new and valuable perspective on how strategic plans should happen. The biggest lesson is how tightly-integrated social media strategy needs to be … Continue reading
meshwest: See Ya Next Year, Calgary
Even though mesh has been around since 2006 and established itself as one of Canada’s leading Web conferences, there is always some anxiousness when we (aka the mesh gang) launch a new event. Some of the questions we ask ourselves … Continue reading
What Are You Thinking, Steve Rubel?
So Steve Rubel, one of the thought leaders within social media, has decided blogs are no longer a viable platform for anyone looking to have a strong online presence. As a result, he’s making the leap to Tumblr, driven by … Continue reading
What Startups Should Not Do When Approaching Bloggers & Reporters
When you’re a start-up, there’s a hunger to capture the spotlight. When a start-up is scrambling for users, the chance to be get some coverage from bloggers or reporters seems like nirvana. To paraphrase “If we build it, they will … Continue reading
Calgary, Here We Come!
Five years ago, five guys walked into a bar…. It may sound like the beginning of a good joke but the punchline is the five guys decided to create a conference so people could talk about all the exciting things … Continue reading
mesh ’11: Armano on Influence
Last month (was it really last month!) at the mesh conference, I had a chance to sit down with Edelman’s David Armano about the growing focus and importance of influence within the social media landscape. David provides some thoughts on … Continue reading
