Author Archives: Mark Evans

About Mark Evans

I'm the principle with ME Consulting, which provides strategic and marketing services to startups and entrepreneurs. This includes strategic and tactics plans, core messaging, brand positioning and content planning and creation.

Some People Should Be Twitter-Free

Just because Twitter has more than 200 million users doesn’t mean it’s a tool for everyone. In fact, there are some people who just shouldn’t use Twitter because it gets them in hot water more than it helps them build … Continue reading

Google+: Finally, A Rival to Facebook

I’ve been on Google+ for all of three days but my initial impressions are pretty good. Although I’ve only scratched the surface of what Google+ offers and there are lots of cards that Google has yet to show, Google+ has … Continue reading

When the Social Tables Turn on You

Earlier this week, I had an “encounter” with someone who used a string of colourful language to show his displeasure about the fact I was temporarily riding my bike on the sidewalk rather than on a busy street. The fact … Continue reading

Are Paywalls Really Catching On?

For the past decade, a growing number of publishers have valiantly attempted to make paywalls work to generate revenue from sources other than advertising. Unfortunately, it’s been like trying to pound a round peg into a square hole. The problem … Continue reading

Why I Wouldn’t Buy Into Groupon’s IPO

If you could buy into Groupon’s $750-million IPO would you do it? Most people would probably say “Absolutely” given Groupon’s strong brand and its dominance of the group-buying marketplace. Not me. There’s no doubt Groupon shares will pop after they … Continue reading

How Many Apps Do You Really Need?

On the 37Signals blog yesterday, Niall Larkin’s post on how many mobile apps people really struck a chord. Larkin argues he only needs 10 apps, mostly because the iPhone comes with many of the apps (e.g. Safari, photos, weather, Mail) … Continue reading