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Author Archives: Mark Evans

About Mark Evans

Welcome to my technology blog, which I've been writing since early-2004. After working as a high-tech reporter (interrupted by a start-up during the dot-com boom) I'm now director of director with PlanetEye Inc., an online travel guide.
December 24, 2009 BY Mark Evans Posted in Advertising/Marketing, Social Media | 4 Comments

Has Pepsi Tipped the Social Media Scales?

For all the talk about social media marketing (and there’s been a lot of it this year), the biggest news of the year may be Pepsi’s decision to abandon the Super Bowl. Instead, Pepsi will be embracing a $20-million social … Continue reading →

December 23, 2009 BY Mark Evans Posted in Social Media | 7 Comments

Eight Thoughts on Social Media in ’10

Here’s a post (with a few additions) that I did earlier this week on the Sysomos blog. If 2009 was the year that social media established itself, 2010 will be how social media is embraced and leveraged by a growing … Continue reading →