Hi. I’m Mark Evans.
I decided to write “Storytelling for Startups” after running into too many startups who had great products but didn’t tell stories that engaged consumers.
I have been telling stories as a newspaper reporter, entrepreneur, and startup marketing consultant. It’s what I know; it’s what you need to know in a world where people are multitasking and distracted.
“Storytelling for Startups” is a combination of guidebook and cheat sheet so you can create your own stories, or hire the right people to do it for you.
It id a book for entrepreneurs looking to establish a competitive edge. You should read it.
“Storytelling for Startups” reflects the work done with dozens of startups since launching his consulting business in 2008.
In an attempt to have work/life balance and sanity, I play hockey several times a week.