I help startups and fast-growing companies tell better stories (aka marketing).
My strength is delivering “foundational” strategic and tactical services that establish a company’s marketing efforts so they can connect with target audiences. This includes core messaging, brand positioning, marketing strategies and content marketing/creation.
My approach is a velocity-driven, which means I like to move quickly based on clear objectives and goals. While marketing is my focus, I can also provide guidance about your product and business development efforts.
So why do companies use my services?
- They need to tell better stories about what they do, how they’re unique, and why anyone – consumers, partners, investors, media/bloggers – would be interested.
- They want to jump-start their marketing efforts but don’t know how to begin, so they need someone to help with strategic planning and tactical implementation.
- They want high-quality content to drive sales and marketing activities – everything from Websites to email marketing to case studies and media pitches.
- Their existing marketing efforts aren’t performing well, or they need to spark their digital marketing activities.
For more information about my services, approach and fees, contact me via e-mail or call 416-669-7028.
My experience includes working for four start-ups (Blanketware, b5media, PlanetEye and Sysomos), as well as more than 10 years as an award-winning technology journalist with the National Post, Globe & Mail and Bloomberg News.