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I’m a growth catalyst who works with fast-growing and entrepreneurial companies ready to jump-start their marketing efforts.

My strength is the ability to provide “foundational” services to establish your marketing efforts: from core messaging and brand positioning to marketing strategies and content marketing. I can serve as the interim director of marketing until a full-time person is required or hired.

I work on a project basis - ideally for three to six months so I can dig into a project and make a difference. While marketing is my expertise, I’ve also able to contribute to your UX, and product and business development efforts.

My services include:

Strategic planning to help companies assess their goals, marketing options and target audiences, and then execute tactically myself or by managing trusted suppliers.

Core messaging and brand positioning to articulate what you do, what makes you unique, and the key value propositions and benefits.

Content marketing and creation for Websites, demo videos, case studies, white papers, investor presentations, blogger/media pitches and press releases.

For more information about my services, approach and fees, contact me via e-mail or call 416-669-7028.

My experience includes working for four start-ups (Blanketware, b5media, PlanetEye and Sysomos), as well as more than 10 years as an award-winning technology journalist with the National Post, Globe & Mail and Bloomberg News.

In addition to this blog, I write Sysomos’ corporate blog. I’m one of the organizers of mesh, Canada’s leading digital conference, as well as a mentor for the JOLT accelerator.