I’m a growth catalyst who works with fast-growing and entrepreneurial companies ready to jump-start their marketing efforts.
My strength is the ability to provide “foundational” services to establish your marketing efforts: from core messaging and brand positioning to marketing strategies and content marketing. I can serve as the interim director of marketing until a full-time person is required or hired.
I work on a project basis - ideally for three to six months so I can dig into a project and make a difference. While marketing is my expertise, I’ve also able to contribute to your UX, and product and business development efforts.
My services include:
- Strategic planning to help companies assess their goals, marketing options and target audiences, and then execute tactically myself or by managing trusted suppliers.
- Core messaging and brand positioning to articulate what you do, what makes you unique, and the key value propositions and benefits.
- Content marketing and creation for Websites, demo videos, case studies, white papers, investor presentations, blogger/media pitches and press releases.
For more information about my services, approach and fees, contact me via e-mail or call 416-669-7028.
My experience includes working for four start-ups (Blanketware, b5media, PlanetEye and Sysomos), as well as more than 10 years as an award-winning technology journalist with the National Post, Globe & Mail and Bloomberg News.