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This Week in Canadian Startups (July 20, 2013)

This Week in Canadian StartupsThe latest edition of “This Week in Canadian Startups” kicks off with Apple’s purchase of Toronto-based Locationary for “10s of millions of dollars”.

It’s apparently only the second time Apple has waded north of the border to make an acquisition. The question is whether the deal is representative of a cross-border trend, or whether it’s an anomaly. No doubt, many people will get themselves into a lather about how the purchase reflects an important development.

The newsletter also includes a story on how a spilled coffee led to a $1-million business, how startups should focus on building their brands rather than distribution, and how startups need to be aware of the costs of content marketing.

It’s easy to sign up for the newsletter, which is published every Saturday morning. If you have news or content you think would be good for the newsletter, drop me a line: mark@markevans.ca

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