I am, by no means, a UX person but it’s an area that fascinates me because how well that someone interacts with a Website or application is a break/make proposition.
Part of UX’s appeal is how it’s closely aligned with messaging, which is part of my skill-set, and design (another area of interest).
Given the intersection of UX, messaging and design, one of the highlights of last week’s GrowTalks conference in Toronto was a presentation by Luxr’s Kate Rutter, who provided an engaging and thought-provoking take on what’s happening with UX and why.
To me, what was particularly interesting was the parallels between UX and messaging. In particular, the questions asked by Rutter are a reflection of how I approach messaging. These questions include:
- Who will use it? What are the target audiences?
- Why will they care? -Why does it matter to them? What are their needs and goals?
- What can it do that people will pay for? What can it do that they couldn’t do before?
- Which features are most important? What are the features that will let do that thing?
- How does everything fit together? What brand, product and voice?
Rutter described UX as a “series of starting point” and “incredible set of tools for discovery and understanding” for a product – something that think core messaging performs for startups looking to establish their identity, brand and user community.
In many respects, the lines between UX, messaging and design are blurring because they don’t and can’t operate in silos. They’re interconnected, integrated and flow seamlessly together to create an amazing experience.
If you’re a UX person, it’s inevitable that you’ll touch upon messaging. Meanwhile, messaging people like myself can’t help but dabble with UX or, for that matter, design.
Are you as fascinated with UX as I am? What are your thoughts about how UX, messaging and design are coming together, and how do startups approach all three?
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