It has certainly been an interesting entrepreneurial ride for William Mougayar since he launched Engagio in December 2011.
The service, which aggregates your online conversations in one place, was spawned by a conversation within the comments section of Fred Wilson’s blog. With some encouragement and financial support from Wilson (and other investors), Mougayar created Engagio to a much acclaim.
Today, Engagio took another interesting twist with its acquisition by Influitive, a Toronto advocate marketing startup that has raised more than $11-million.
“Every day a new community site, blog or social hub springs up where people recommend products and share user experiences. Each represents an enormous opportunity for B2B marketers to connect potential buyers with enthusiastic customers,” said Mark Organ, Influitive’s CEO and co-founder. “Engagio’s technology will help marketers discover these conversations and share them with advocates who can join the discussion and promote their brand.”
As part of the deal, Mougayar, will become Influitive’s Chief Evangelist, Advocate Marketing. “We believe Advocate Marketing is the next big thing in marketing, and it will probably have more impact than inbound marketing and customer marketing, especially for the B2B market,” Mougayar said. “Peer validation has evolved to become really powerful and effective. In addition, Influitive will integrate Engagio’s innovative suite of social technologies into AdvocateHub, its popular advocate marketing platform.”