Who: Atomic Reach, which has a platform that provides brands with ways to build vibrant content communities that feature high-quality bloggers.
How much: $1.25-million in seed capital from Genwealth Venture Partners and the Investment Accelerator Fund.
The Quote: “As brands continue to identify innovative ways to compete for the attention of their customers and prospects online, content has once again become the most important weapon in a company’s marketing arsenal. Consumers have a finite amount of time each day to digitally interact with brands and that slice of attention is further fragmented and shared with producers of information and entertainment based content. As such, innovative brands are racing to adopt content strategies that contemplate the delivery of relevant information designed to address the daily lifestyle and work related interests of their key stakeholders.” - Atomic Reach founder and CEO Bradley Silver.
Note: The Atomic Reach financing was one of five deals unveiled by IAF today.