First impressions are everything, particularly when a startup is launching a new product or service.
In a multi-tasking, ADD world, you only get one shot to make a good first impression.
Whether it’s an email, the design of your Website, media/blogger outreach, a video, media/blogger outreach or marketing collateral, a solid first impression helps to establish the tone for the relationships you want to build with potential customers or users.
The harsh reality is if a product launch is rough around the edges or less than polished, it can be difficult, if not impossible, to recover.
First impressions are crucial. Consumers are fast-moving, fickle and, frankly, lazy so you need to capture their attention and deliver the right messaging from the beginning. If you give them a reason to think twice or pause – something I describe as “grit” – you might as well kiss them goodbye.