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Snapshot of a VC Deal: 360incentives

360-logoWho: Whitby, Ont.-based 360incentives.com, which provides a service that lets large businesses manage and maximize the effectiveness of their incentive programs.

How much: $7.65 million, led by OMERS Ventures, as well as Klass Capital and Round 13 Capital.

The Quote: “From inception our vision has been to change the face of the promotions and incentives space. In today’s competitive landscape, manufacturers need to move faster than their competitors, and we allow them to engage and systematically improve their channel promotions. It is not just about incentives; it is about engagement – the tools and education they need to provide their channel with has never been more important than right now.” –  Jason Atkins, Founder and CEO, 360incentives.

Source: 360incentives press release

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