Who: Influitive, whose AdvocateHub helps companies embrace and activate brand advocates.
How much: $7.3-million from Hummer Winblad Venture Partners and Relay Ventures, along with investors from a $3.75-million financing that Influitive did earlier this year.
The Quote: “This new investment will help us address a critical point of friction in the B2B marketing and sales marketplace by providing a platform that empowers customer advocates. Our users have enthusiastically embraced our unique solution because it focuses on the advocate experience, is highly engaging and drives measurable business value.” – Mark Organ, CEO and co-founder of Influitive.
Source: Influitive press release
For more, check out Christine Dobbie’s story in the Financial Post.