Are You Telling Good Stories?

While content may be king, they only work well if there are good stories to tell.

It’s a theme I’ve been emphasizing to clients when they start to think about how they can jump-start their marketing efforts. Whether it’s a Website, video, white paper, case study, blog, media/blogger pitch or presentation, a good story is the foundation that will determine if target audiences are engaged.

If you’re a startup, think about your story. Ask yourself (and be honest!) if anyone would be interested in your story. It doesn’t matter if you have a new and hip online service or you’re selling widgets, a good story has huge appeal and benefits.

Here’s a presentation I recently did at a conference organized by Infopresse in Montreal about the history of storytelling, why it’s important and how to create and tell stories. If you’re looking for help with storytelling, contact me.

This entry was posted in Advertising/Marketing and tagged , , . Bookmark the permalink.

Comments are closed.