StartupPlays: A Playbook for Startups

startups, entrepreneursStartup entrepreneurs have energy, enthusiasm, optimism and, hopefully, a strong vision of what they want to do and where they want to go.

At the same, however, startup entrepreneurs have a particular skill-set that has to supported by other people and resources. At the very least, many entrepreneurs need a “playbook” to give them guidance on what to do and how to do it in a  cost-effective way.

This is the role Ottawa-based StartupPlays want to fill by offering entrepreneurs a variety of “plays” created by entrepreneurs who have been there and done that. What entrepreneurs get are step-by-step instructions, templates and file they can use to get stuff done without spending a lot of money.

After meeting with Scott Annan, who created StartupPlays, I fired off a few questions to learn more about it:

Why did you create StartupPlays?
I have created several businesses and I’ve learned a lot, but the more I learn, the more I realize how many areas I need to be better at.  I’m also very involved in the startup community, both locally and nationally, and I’ve learned a lot from the experience of other entrepreneurs.  And I run a local accelerator and am a mentor in several others (including the excellent Founder Fuel in Montreal), and the two overwhelming reasons I see entrepreneurs not succeed is a lack of focus and world-class execution.

There are lots of free advice on the Web (blogs, videos), but we wanted to provide a process for entrepreneurs that was market-proven by successful entrepreneurs in a format that was actionable – and there’s nothing more actionable than a task list filled with info, advice, community interaction, and document templates.

Who’s the target audience?
Every entrepreneur who hasn’t had world-class success in every aspect of their business.  It’s specifically targeted at web and mobile startups.

How do we plan on getting contributors?

We hand-pick them.  We choose entrepreneurs who are *killing it* in a very specific area of their startup, and did it recently – no revisionist success stories, but tangible, actionable, proven processes that work.  All of our authors have been very proud of the result of our collective product (and many have become customers as well – we never stop learning).

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