Who: Media Armor, which “empowers organizations to invest in mobile display advertising with the same confidence as online”
How much: $1.5-million from a group led by Geoff Judge of iNovia Capital and Ian Sigalow of Greycroft Partners. Other investors include Neu Venture Capital’s Jerry Neumann, Brian Cohen, Chairman of New York Angels, John Taysom, Laconia Ventures’ Jeffrey Silverman, Philip Grieshaber, Principal Scientist at Adobe, Mocospace CEO Justin Siegel, and Steve Tinlin.
The Quote: “Through our display, we enable Brands and Retailers to acquire new customers, keep existing ones loyal, and remarket to past site visitors. All programs are run with a traditional test-and-control, isolating the view-based incremental-impact of our media.”
