There’s a wave of coverage about the dramatic overhaul at Research in Motion, which sees Thorsten Heins (Thorsten who?) replace Mike Lazaridis and Jim Balsillie as CEO.
The question is whether it’s too little too late? Has RIM already slipped too far down the slippery slope? Even if he can stabilize the situation, isn’t RIM sort of like the Costa Concordia, clinging to the shore but in danger of dropping into the abyss at any moment?
Any who the heck is Thorsten Heins anyway, any why is he so darn enthusiastic? For evidence of his optimism, check out the video clips below created by RIM. In and of themselves, they’re a dramatic PR departure for RIM, which seemed to lose touch with how to communicate to consumers. Heck, Heins even appeared on the CBC’s Metro Morning with Matt Galloway this morning!
So what does Heins do now?
What what will he be allowed to given Lazaridis and Balsillie are on the board and major shareholders? Will he kill the PlayBook, which is describes as a “mobile computing platform”? Will he magically get QNX into the market sooner rather than later? Does it matter that RIM has $1.5 billion in cash, no debt and 75 million subscribers?
And will Jim Balsillie now has the freedom to really pursue an NHL hockey team?
Yes, there are lots of questions but, truth be told, who knows whether RIM can rebound or it will continue to struggle before it gets snapped up by Nokia, Microsoft or Samsung.
As a proud Canadian, I want Heins to be a miracle-worker. If he can revive RIM, we should award him the Order of Canada because RIM is a key part of the Canadian high-tech and new economy landscape.
More: Here’s a six-step plan that I suggested for RIM to get its mojo back. They’ve now done two of my six suggestions. The National Post’s Matt Hartley has a Q&A with Heins, who said his first priority is to “continue selling BlackBerry 7 and to bring PlayBook 2.0 out in February”.
Heins on RIM’s bright future:
Heins on why the PlayBook isn’t irrelevant: