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Is Having Too Much Money Bad for Startups?

In a post yesterday on StartupNorth, iNovia Capital’s Chris Arsenault put the spotlight on three large VC deals that were recently announced – Beyond the Rack, Fixmo and Shopify. Hist post included interesting commentary about the size of the deals, which are all more than $15-million.

“Obviously, I get nervous when I see a company (portfolio or not) raise such a large chunk of cash. Why? It’s not because I like the small size of the average Canadian financing rounds. Rather, it’s because I think that too much money for a young business can be as bad as or worse than not having enough. $15M-$40M rounds for Canadian tech companies are amongst the largest we have seen this side of the border in over 10 years.”

Whenever I hear about companies raising large amounts of money, one of the first things that comes to mind is how do they spend so much money. I can get raising and then spending $1-million, $2-million or even $5-million but when you’re talking about $15-million or $23-million (raised by Fixmo), that is much more difficult to grasp.

Think about it this way. If you raise $15-million, for example, it’s enough to employ 40 people for four years based on a back of the napkin calculation of $100,000 per employee. Another way to look at it is if you move into a large office to accommodate more people, rent could easily cost $20,000/month, $250,000/year or $1-million over four years.

Let’s say, a company decides to make a few strategic acquisitions for technology and/or people. That could be $1-million or so.

When you start breaking things down this way, raising a large round starts to make more sense, although it would still be mind-boggling to have that much money in the bank.

The challenge for start-ups that raise a large round is obviously having a plan on how to spend it. As well, a company needs to have the right people to effectively and efficiently manage the money so it’s spent on the right things at the right time.

From personal experience, I know having money in the bank is as dangerous to a startup as having no money. One of the biggest issues is thinking the money is going to last forever. Suddenly, you go from being frugal and scrapping to sloppy and frivolous. As well, there is a risk of moving too aggressively too soon, which could see the burn rate soar before it should.

Don’t get me wrong, the ability for Canadian startups to do great deals is awesome but having that much money can be as challenging as having no money.

What do you think? What are the downsides to raising a large VC round? How do start-ups make sure they taken the best approach to spending/investing a major raise.

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  • http://dashthis.com Stephane Guerin

    No worry. It rarely happens here in Quebec to see that much financing in tech startups.

    However, I know some that raised 1-2M$ and in most cases, they slow down the pace. Like if the hunger to succeed wasn’t there anymore. Most of the cash went into R&D, tests, version 1,2,3,4, etc, but not in the commercialization and revenues. Some of them have already closed their doors.

    So I guess it’s not about the amount of money raised, but what you intent to do with it that matters.

  • http://www.rho.com Roger Chabra

    Hi Mark,
    Why use 40 people in the math? We are investors on Beyond The Rack and they have upwards of 230 employees. We are also in Fixmo and they have plans to have many more than 40 people in the very short term.
    If we are going to build billion dollar enterprise value companies, $5, 10, 15m rounds aren’t going to cut it….

    • http://www.markevanstech.com Mark Evans

      Rogers,

      I was using 40 employees as a way to get my head around how much money would be needed to address a particular need. I agree that to “go for it”, companies need the capital to be aggressive strategically and tactically. Thanks for the insight. Mark

  • Fraser Harris

    Scaling costs money: customer acquisition, fulfilment, support.

    Ex: Beyond The Rack

    Jan. 2010 – 600k members
    Nov. 2010 – 2.5M members
    Nov. 2011 – ~6M members

    Assuming 300k new members per month, and a customer acquisition cost between $10 – 30, thats $Ms / month in spend.

    [1] http://www.hcp.com/news/newsdetails.php/id/87352
    [2] http://business.financialpost.com/2011/11/09/montreals-beyond-the-rack-closes-us37m-funding-round/

    • http://www.markevanstech.com Mark Evans

      Fraser,

      Thanks for the insight. cheers, Mark