Beta, What Beta?

I’m not sure about you but I sign up for a lot of betas that seem interesting. After all, they’re free so why not take one for a spin?

For some start-ups, however, there’s a gap between the time they let people sign up for a beta and when it becomes available.

So here’s a tip for start-ups when they send e-mails to people letting them know the beta is ready: include a reminder of what your service does. A good example is CardFlick. I can’t remember signing up for the beta, let alone know what CardFlick does so a short reminder would have been a great idea.

Screen shot 2011 09 11 at 2 57 06 PM

About Mark Evans

I'm the principle with ME Consulting, which provides strategic and marketing services to startups and entrepreneurs. This includes strategic and tactics plans, core messaging, brand positioning and content planning and creation.
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  • Shane

    LOL, yeah I totally agree. Someone needs a communications plan.