You know what’s strange about Hootsuite’s success? It’s how muted the enthusiasm has been in Canada.

Sure, a lot of people recognize that Hootsuite is a leading service to use Twitter and other social media services but it’s not like people are falling over themselves to thrust the Vancouver-based company into the spotlight.

Maybe that will change after Hootsuite said earlier this week that it now has two million users, many of them people happy to pay a monthly subscription fee. Even more impressive is the number of Hootsuite users has doubled in the past few months.

Hootsuite’s modest profile – and I know some people will push back against this description – may have to do with the fact it hasn’t loudly blown its own horn. Instead, the company has steadily continued to move forward by adding new features and, of course, introducing a freemium business model that has been embraced by many users.

Hootsuite also “suffers” from the fact it has a group of low-key investors as opposed to high-profile VCs looking to show how savvy they were in their startup financing activities.

In a way, it is refreshing to see a company enjoying so much success seem to take it all in stride. I’m sure the company could be a lot more aggressive and self-promotional but that doesn’t appear to be its style.

For more on Hootsuite’s success, check out The Next Web.