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Monthly Archives: April 2011

Why A Great Web Site is A Key to Social Media Success

In the two years I have been doing social media strategy, one of the most interesting themes has been the importance of having a top-notch Web site. It’s not something many companies think about when they’re getting into social media. … Continue reading

Can Small Businesses Do Social Media?

For all the talk about social media levelling the playing field for small businesses, here’s a question that doesn’t get much attention: Can small businesses effectively embrace social media? If so, how? This struck me during a recent visit to … Continue reading

RIP, Typewriter

The summer before I started to study journalism at university, I spent hours in the basement of my parent’s house learning how to type on a manual typewriter. To graduate, you had to type so many words a minute so … Continue reading

Can Social Media Jump-Start Democracy?

With Canada heading into the last leg of a federal election that hasn’t excited many people, there’s a growing focus on whether social media is playing a major role. There’s definitely lots of chatter and the major political parties have … Continue reading

The Upside of Non-Free

It may have happened subconsciously but over the past year or so, I’ve been paying for a growing number of online services. It may have to do with running a business and making sure there are solid roots supporting it. … Continue reading

Is Group-Buying a Fad or a Reality?

A decade after its inauspicious debut, group-buying has become all the rage. GroupOn is worth a gazillion dollars and rejecting multi-billion takeover offers from Google, while LivingSocial is looking to raise $400-million. At the same time, a slew of group-buying … Continue reading