Monthly Archives: February 2011
Core Messaging: The Foundation for Everything
One of the more interesting aspects of my consulting business over the past few months has been the growing number of core messaging projects. It is being driven, in part, by companies taking a look at their Web sites, and … Continue reading
You Can’t Put Marketing Lipstick on a Pig
There are some blog posts that state the obvious so well. A case in point is Union Square Ventures’ Fred Wilson’s post on marketing, which he caps off by proclaiming that: “Marketing is for companies who have sucky products. If … Continue reading
The Value of Organic SEO
Search is a funny game; whenever you’ve figured out all the rules, they change them on you….or, at least, Google likes to change the rules just to keep everything interesting. The latest switch-a-roo happened this week when Google unveiled a … Continue reading
Without Core Messaging, You’re DOA
Over the past few months, I have been doing a lot of core messaging work. It’s intellectually challenging and very interesting but it’s also an intense process because the end result can be elusive and take time to pin down. … Continue reading
Why I Still Love Blogging
When I started blogging in 2004, it was cool, exciting and popular. Everyone was talking about blogs, commenting on blogs and starting blogs. The love-fest was not a surprise given how blogs gave people a new, user-friendly platform to reach … Continue reading
Twitter’s Battle for Control of its API
Update: Twitter has restored UberTwitter’s API access after a strange weekend. Twitter said UberTwitter’s owner, UberMedia, had agreed to remedy” some violations. Makes you think maybe the two sides should have talked before Twitter slammed shut the API door. There … Continue reading
