Although it’s more of a murmur than a rumble, there appears to be growing attention on cord-cutting. I’m not talking about wood as those of us north of border prepare for another long, cold winter but people who have decided they no longer need cable or satellite service because most, if not all, of their video needs are being met by online services.
Fabrice Taylor had an interesting column in yesterday’s Globe & Mail that talked about his own decision to cut the chord, as well as the fact the number of U.S. cable and satellite subscribers dropped by 216,000 in the second-quarter, the first time it had ever declined.
In the scheme of things 216,000 is a drop in the bucket compared with the 10s of millions of subscribers still coughing up a growing amount of dollars each and every month. But it does signal that consumers now have an option to get their video fix – be it movies, documentaries or television shows. With higher-speed networks and a growing number of devices to watch video, the Web is becoming a more viable and attractive platform.
This is a movement that will likely gain more traction as services such as Hulu, NetFlix and iTunes make it even easier to access online video anywhere, any time on any device, including smartphones.
The big obstacle facing cord-cutting is live sports – something that is available on pay-per-view but not readily available through an online service. If the professional sports leagues come around to offering games on a pay-as-you-go basis, it could dramatically jump-start the cord-cutting trend.
Last weekend, for example, I watched an NFL football game via online service. It wasn’t a legitimate service but, nevertheless, hinted at what was possible. If I could purchase the game of the week (e.g. New England vs. the New York Jets) for let’s say $4.99 from NFL.com, that would completely change how I would consume television.
That said, I do not expect the professional sports leagues in North America to change how they do business in the near future. The television deals from ESPN, NBC, Fox and CBS are too lucrative to consideration alternatives. We’re talking about hundreds of billions of dollars.
So while professional sports may not be part of the cord-cutting movement, everything else is on the table. As more services become available and more people get their heads around the fact they really don’t need to have cable or satellite service, cord-cutting could go from a murmur to a rumble in no time at all.
Have you cut the cord? If so, how do you consume your video these days, and what services do you use?
My family cut the cord 7 weeks ago when our roof was re-done and the satellite was removed. We had already signed up for Netflix in Canada, and found that we didn’t really miss regular programming. Our monthly television expense dropped from $68 to $8.
The only glitch is our 5 year old daughter. Although she’s enjoying watching kids shows on Netflix (and more are being added every day), at 5 years old, she’s missing the shows that her French-language schoolmates are watching. Netflix Canada does not carry any Quebec content or French language kids programming. Not seeing these shows removes a point of context for how she can relate to others in her community. So, it’s only for this reason, we’ll be signing on to a traditional cable service. But the channel selection will be basic.
As for me, I haven’t missed it one bit.
I grew up in a rural area, and never had cable, nor satellite. Even now, in the city, I don’t miss what I never had and so do not subscribe to either. I have a pair of rabbit ears, and can pull in half a dozen channels, which provide me with enough that should I want to watch something, I can. Usually, the TV is reserved for rented (or purchased) movies, while I sometimes watch/listen to some of the series on network websites while doing work on my computer. I’ve considered Netflix, but have not taken the time to look into what it offers in Canada yet.
I am young, live downtown in a big city without kids and don’t have a car. This allows me to block almost all commercials. I never listen to radio (I download commercial free podcasts), have never owned a TV set or a TV subscription of any kind, use Adblock Plus to block ads in my browser (Firefox), I also only allow Flash on some websites via Flashblock, I do not see sponsored search results on Google thanks to some script or add-on, I don’t have a landline and therefore do not get calls from telemarketers. I only have dry-loop DSL and get all my news/video from different sources. I don’t understand why people put up with being interrupted in what they really want to. Did I mention that I do not buy newspapers or magazines? I guess that was a given.
“The big obstacle facing cord-cutting is live sports – something that is available on pay-per-view but not readily available through an online service.”
MLB and the NHL have Boxee apps for watching live broadcasts.
Between Netflix, iTunes and the various legitimate Canadian streaming sites (Citytv, CTV, Global, etc), our household has been cable-free for years. Live sports is an occasional regret, but not enough to spend greater than $60/month.
However, we recently moved cities, leaving the TekSavvy ISP for Rogers internet, with a drop in bandwidth from 200Gig to 60Gig. As soon as our contract expires with Rogers, we’re heading back to an ISP that actually provides a decent service; I’d watch more streaming shows if it wasn’t for the cap on bandwidth.
I’m in the group of consumers that wants to cut the cord but is addicted to live sports, specifically football. I’ve taken many long and hard looks at cutting the cord, and can’t yet do so, but the options for live streaming sports is rapidly improving:
NBC streams their Sunday Night Football game free every week. Most weeks it’s one of the more compelling games.
ESPN has a wonderful internet service – ESPN3.com. It’s only available on some ISPs (presumably because there are special licensing terms and/or special technology needed. It primarily serves college basketball and football, but also shows a number of less popular sports. It also had nearly every world cup game this past summer.
MLB offers MLB.tv, which offers every game streamed live. I’m not the biggest fan of MLB, but I’ve heard from others that this service is wonderful.
The NBA has a similar service. I haven’t used it, nor do I know anybody that has.
I’ve also heard the NFL offers live streaming to those that have already subscribed to its NFL ticket package, and also to anybody outside of the US. Its TV deals are so lucrative they can’t offer streaming to everyone in the US just yet, but I wouldn’t be surprised if that changed when the TV deals expire in a couple of years.
My ideal setup would be home theater PC (something like a Mac Mini or similar) that I could plug an HD antenna into and receive live sports OTA and supplement with streaming options.
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Vancouver has about 6 HD over air broadcasts that are enough to satisfy most of my TV needs, augmented with video from internet (Ted talks, CTV, City TV online offerings, etc).
12-15 Sens games per month in HD, that’s 25+ GB of bandwidth right there, if you can find all of the games on-line – which you can’t.
With two kids and a dad watching HD programming every day, including weekends, I’d guess that’s 120 hours per month. At 2GB per hour, might as well pay for cable and avoid the hassles of trying to hunt down the things you want to see on-line.
IP TV is coming, it’s inevitable. But it’s not there yet for the average family – especially when you factor in the hassle.
And, as you clearly point out, sports is the deal breaker. Heck, if not for sports I wouldn’t have even bothered to buy an HDTV.
The availability of good, legal streamed content on the net has driven up bandwidth usage in my home. Faced with a $34 bandwidth charge I called Rogers earlier this week to upgrade my Internet service, and to save costs, downgrade to basic cable and return my PVR. I’m happy to say they persuaded me to keep my cable TV service and PVR for another year.
Rogers seems to realize it’s better to keep loyal customers on their platform and I hope to see improvements in the availability and price of their on-demand content.
I have been enjoying entire seasons of TV shows on DVD (rent or borrow) and now Netflix streaming. We still pay about $130 a month for cable (includes broadband) but I could easily dump the cable TV. Each time I watch a current TV show, I am totally disgusted with the amount of commercials and ads that pop up on the screen while the show is playing. I think the price of cable TV is outrageous for what we get. The few channels I want can only be received by having to pay for a whole tier of channels that I don’t want. My husband and I probably each have about 10 channels we watch out of hundreds we get. What we pay and then having to suffer through more advertising on most of those channels is outrageous.
A lot of people may not be worried about cable or satellite but if you are anything like me, than it is big to you. I love watching my reruns and having multiple things to watch at once with TV. I grew up without cable/or satellite; so I can live without but I choose not too. Plus I don’t have a company that only allows me to have so much less for my money. I have DISH and as a customer and employee, I love it. DISH has so much to offer me as a customer, like the Sling adapter. The Sling adapter allows me to have LIVE TV everywhere I go and view my DVR recordings from my phone or computer. The best part is that the Sling adapter is currently free right now after rebate! Another thing that I just recently signed up for is the Blockbuster movie pass. I love the Blockbuster Movie Pass! I get to stream thousands of on demand titles, get movies (TV shows and games) in the mail and 20 extra movie channels. All that for free for up to a year! I love those things! I just don’t see why anyone would want to “cut the cord” especially involving sports! I am a big sports fan and I’m always flipping channels back and forth to all the games. DISH as a great sport package; I pretty much see every game! I love it and wouldn’t change it for nothing. Before “cutting the cord”, check out DISH today and get more for your money!