Learn how we work with startups and entrepreneurs to deliver marketing strategies and tactical execution

inbox

Monthly Archives: November 2010

Canadians Love Donuts…and Social Media

It should come as absolutely no surprise but a new eMarketer report has discovered that Canadians are really into social media – almost as much as we’re into double-doubles (aka coffee with two sugars and two creams), hockey, Justin Bieber, … Continue reading

Is Facebook the New AOL?

Does anyone remember AOL? I’m not talking about the AOL that is scrambling to stay competitive but the AOL of a decade ago that was, in many respects, the Web for millions of people. AOL created a user-friendly online ecosystem … Continue reading

Is Black Friday Really a Good Thing?

As Americans recover from watching too much football and eating too much turkey, many people, including cross-border shopping Canadians, have shifted their enthusiasm to shopping to take advantage of all those sweet great “Black Friday” deals. (Note: Anyone expecting deep … Continue reading

Could You Cut the Cable or Satellite Cord?

Although it’s more of a murmur than a rumble, there appears to be growing attention on cord-cutting. I’m not talking about wood as those of us north of border prepare for another long, cold winter but people who have decided … Continue reading

Six Questions to Ask a Social Media Consultant

With social media emerging as more of a mainstream corporate activity, there is not surprisingly plenty of demand for social media consultants to provide strategic and tactical insight and counsel. In a recent blog post, Chris Kleff outlined nine different … Continue reading

The Samsung Galaxy is Ultra-Cool

The Samsung Galaxy is ultra-cool. It’s a sleek, beautifully designed wireless device. While you might say “Mark, you’re just another gadget geek excited about new, shiny toy”. And while that my be true, a far more significant consideration is how … Continue reading