Learn how we work with startups and entrepreneurs to deliver marketing strategies and tactical execution

inbox

The Joys of Analog Retailing

The CBC’s Jian Ghomeshi had an interesting “essay” a couple of days ago on his show “Q” in which he talked about how there was a place within the book retailing landscape for independent, big-box and digital stores. His comments were triggered by the closure of a small bookstore, This Ain’t The Rosedale Library, after apparently failed to pay its rent.

Ghomeshi contends – and I agree – that different types of retailers meet different needs. If you’re looking to purchase the best-seller, then by all means use Indigo or Amazon, or visit the big box book store at your local mall. But if you’re looking to really experience the book-buying process and get insight from people who live and breath books, it makes sense to patronage the independent book store.

For all the focus on e-commerce, buying online is an antiseptic experience. You surf, search, place into cart, and pay. There’s nothing romantic or visceral about buying a book online, although it is convenient and relatively hassle-free.

Going to book store, however, means smelling, touching and browsing books. You can enjoy spending time at a book store even if you don’t make a purchase. There’s something pleasurable about immersing yourself within the analog-ness of all that paper. And there’s something exhilarating about walking out of a store with a book as opposed to having to wait a few days for the courier to show up.

Call me old school but book stores, particularly independents, are a key part of our retail and cultural fabric so here’s hoping they don’t disappear anytime soon.

Subscribe to "This Week in Canadian Startups"
A weekly newsletter delivered to your inbox!

This entry was posted in Advertising/Marketing, Media and tagged , , , . Bookmark the permalink.
  • Rob Drysdale

    The problem is that society and people like the idea of the independent bookstore and think it is nice to be able to go and look around, but they won’t pay for it. When it comes to the actual purchasing decision it comes down to cost and the big bookstore wins. A lot of people will browse the independent small place, but they want to go somewhere and get the discount or cheapest price.

  • Lee

    I agree. There is something pleasing about browsing around an independent bookstore. Used books especially have a nice “feeling” to them.

    (I think you’re missing the word “don’t” in the last sentence of your post.)

  • http://newtechnologyera.com New Technology

    This post is really very appreciable.your post is very advantageous for me and very good. that society and people like the idea of the independent bookstore and think it is nice to be able to go and look around, but they won’t pay for it. When it comes to the actual purchasing decision it comes down to cost and the big bookstore wins. A lot of people will browse the independent small place,
    ==================================
    Daniel01

  • Kathy

    I’m sad to see that one of Ottawa’s oldest independent book stores has a for sale sign with it now. Sunnyside Bookshop has served the public for 40 years! I sure will miss them and wish them all the best of luck.

  • http://www.borders.com huckleberry finn

    This post is really very appreciable.your post is very advantageous for me and very good.There is something pleasing about browsing around an independent bookstore

    When it comes to the actual purchasing decision it comes down to cost and the big bookstore wins. A lot of people will browse the independent small place,

    Read more: The Joys of Analog Retailing | Mark Evans Tech