Last week, Seth Singer and I hit the streets of Toronto to shoot a video for Sysomos. It was a simple and fun proposition: we wanted people to take a shot at saying “Sysomos” given Sysomos is frequently mispronounced.

Given we live in a world in which a growing number of people disclose all kinds of personal and professional information on social networks, I thought it would be relatively easy getting people to help us with the video. I figured we could easily get all the interviews we needed in a couple of hours.

It was surprising, however, to see how many people politely declined when they learned the video was going to appear on the Web. There are actually people who apparently still care about personal privacy, which is a refreshing perspective compared with the full-disclosure nature of social media.

At the same time, there were plenty of people happy to participate, which also suggests that people are still willing and enthusiastic about lending a hand.

Here’s the Sysomos video: