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Monthly Archives: April 2010

April 2, 2010 BY Mark Evans Posted in Social Media | 31 Comments

What Ever Happened to the Social Media Press Release?

A couple of years ago, the social media press release was all the rage. No longer would companies send tree-killing press kits to reporter, or issue boring press releases with canned quotes from senior executives that no one ever used. … Continue reading →

April 1, 2010 BY Mark Evans Posted in Media | 1 Comment

Why I Don’t Miss Being a Reporter

According to a new CNW study, 52% of bloggers now see themselves as journalists, compared with 33% in 2008. You can count me among the 52% because in many respects I don’t see much of a difference between what I … Continue reading →