For the past few years, I’ve been pounding the table about how people should be able to opt-out from getting the Yellow Pages directory. After all, who really uses the Yellow Pages when you can look things up on the Web.
Clearly, the folks at the Yellow Pages were listening as they’re finally offering a way to say “Please stop delivering the Yellow Pages to my house”. It takes less than a couple of minutes to provide some personal information and, voila, no more 10-pound paperweight showing up on your doorstep.
For the Yellow Pages to offer the ability opt-out suggests they’ve realized that some people just don’t want or need the Yellow Pages anymore. As well, it shows that the Yellow Pages is increasingly going digital – a move that will be accelerated with the recent $225-million purchase of CanPages.
I was happily filling out the form when I noticed that it was not encrypted with SSL. I do not want to be cynical but it’s a great way to refrain people from using it…
It kind of makes me a little nervous filling out my personal information so that I actually do not get Yellow Pages delivered. I don’t mind my address, but not my personal data.
Not only is the book obsolete and so bad for the environment; I also don’t think it fares so well online as well in terms of roi compared to seo.
Be interested to hear your response to this video:
It makes me feel too nervous!!! I am against the Yellow Pages!!
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[...] Because we no longer read the yellow pages! When is the last time you hauled it out? A Canadian tech blogger mark Evans talks about how we can now Opt-Out of the yellow pages. [...]