Comments on: What Ever Happened to the Social Media Press Release?

By: Jesse Collins

Jesse Collins — Wed, 27 Oct 2010 22:31:07 +0000

I think all forms of press release distribution can help a company. As a business owner, I was unaware of the social media press release companies out in cyber world. Social networking is huge so i don’t see why a company would not submit to a social press release service.

By: Best press release s

Best press release s — Thu, 26 Aug 2010 13:58:22 +0000

Social media along with press releases strategies are quantifiable to a great extent when compared to other marketing strategies which cannot deliver exact results or offer no parameters of their success.

By: What Makes A Killer Social Media Press Release? | eJewish Philanthropy: The Jewish Philanthropy Blog

Wed, 14 Jul 2010 05:32:41 +0000

[...] platform that hasn’t yet proven itself. As Mark Evans says: “In theory, I love the idea of the social media press release but in practice it hasn’t been a home [...]

By: What Makes A Killer Social Media Press Release? | Community Organizer 2.0

What Makes A Killer Social Media Press Release? | Community Organizer 2.0 — Mon, 12 Jul 2010 12:19:33 +0000

[...] platform that hasn’t yet proven itself. As Mark Evans says: “In theory, I love the idea of the social media press release but in practice it hasn’t been a home [...]

By: Comunicati stampa: quale futuro? | PR ITALY

Comunicati stampa: quale futuro? | PR ITALY — Mon, 31 May 2010 22:21:04 +0000

[...] o al posto dei comunicati stampa ‘tradizionali’. La discussione è scaturita da un post sul blog di Mark Evans (ME Consulting) a cui ha risposto un articolo di Wendy Marx sul sito di Fast [...]

By: Kathy Saenz

Kathy Saenz — Tue, 04 May 2010 16:28:22 +0000

As a former journalist myself, I totally agree with this article and many of the comments. I work for a technology company and we use a media room, including news articles, press releases, videos, and newsletters to promote our stories. Provides an easy link to interact and help a reporter learn more about our company:http://www.ingagenetworks.com/mediaroom.

By: Alex Miranda

Alex Miranda — Thu, 29 Apr 2010 00:37:00 +0000

Disclosure: I am the man behind PRUnderground.

I will make this short and simple. We all have our opinions about which is better and what works best. I think it depends on your needs. I run http://www.prunderground.com. we are a social media news release distributor. Unlike Pitch Engine, which to me is outstanding, we take a different approach. I will give you an example. Let’s say you came to us and submitted a press release – Like all other SMNR’s we include videos, photos, social bookmarks…etc..Here is where we take it to a different level. So you submit the release and there is no video, picture, Twitter, Facebook, RSS or YouTube account listed on the press release, We research every single press release for these missing components and add them to your release. Then we take it even further. We analyze your website and give you recommendations as to what you could do to drive more traffic to your website. We go beyond the press release. If you use wordpress, we will recommend needed plug-ins. If your missing title tags or even a site map we will show you how to implement it. We even go as far as doing it for you…All for $29.95 the cost of the press release. So you ask…Well then why are you under the radar/ the answer is simple..The clients we have are very happy with our personalized service and I don’t care what company you are…If you grow too big…the service is not the same. This also debunks the myth that all social media news releases are expensive..or the other I have heard…You all use the same template….We don’t…Check us out read our reviews and testimonials and you will see there are those that are different and go above and beyond to get the word out for their clients.
You can also read this blog post which has links to testimonials and reviews http://bit.ly/cu88PX

Alex Miranda
PRUnderground.com

By: TOW: Week 15 « Anna's Blogging Adventure

TOW: Week 15 « Anna's Blogging Adventure — Wed, 28 Apr 2010 14:22:33 +0000

[...] Mark Evans Tech: What Ever Happen to the Social Media Press Release [...]

By: Social Media Release Rage

Social Media Release Rage — Mon, 19 Apr 2010 16:46:12 +0000

[...] couple of years ago the social media press release was all the rage”, writes Mark Evans. He suggests that PR and marketing people believed, “the social media release would [...]

By: Remco Janssen

Remco Janssen — Fri, 09 Apr 2010 11:26:03 +0000

Disclosure: I’m the PR-strategist for 123people in the Netherlands.

In the Netherlands the social media release has been in a – well – mediocre – hype kind of state sicnce summer 2009. I as a ‘serial’ blogger love the way it enables me to rapidly right a insightful post on the topic at hand, though.

What I have witnessed though is that a lot of PR-agency use the SMR as the holy grail. Which it is not. It is merely a tool to help bloggers and web editors (Dutch ‘offline’ journalists don’t understand the concept at all) in a sociable manner to write valuable content. It gives us, the PR-pro, the opportunity to interact with the blogosphere. Personal pitching is key.

As I have learnt with the introduction of 123people in the Netherlands, was that Pressdoc has a very easy to use tool. It probably looks a bit like PitchEngine. In Belgium they have a tool called Prezly, made by BoonDoggle. The releases worked well with the key influencers in the Dutch blogoscene, creating great backlinks and benefiting our SEO. And, of course, people started talking about us. Some bloggers even blogged about us without me having to pitch them! (That usely happens in the NL only when you screw up…)

I did a small internal in powerpoint to convince my collegues to use it too.

The costs for PressDoc, btw, are only ten dollars a piece. Not worth hiring an agency that charges hundreds of dollars for a wordpress-template…

Ciao, Remco