Google Has Buzz But Little Social Media Success

I haven’t had an opportunity yet to really dig deep into Google Buzz but for all the talk about how Buzz is all about addressing the noise/signal problem within social media, one thing that Buzz does highlight is Google’s mediocre record when it comes to social media – something highlighted by Fortune Magazine’s Jessi Hempel.

Sure, Blogger is one of the leading blogging platforms but you could argue that Google has done much with it over the years. Orkut is a raging success in Brazil but it’s an ugly sister compared with Facebook and MySpace.

When Google co-founder Sergey Brin was asked today about Google’s lack of social media success, he danced around and suggested that Google has had “a lot of success”, adding that Buzz has potential to bring social communications and productivity closer together.

“I think a lot of past services have focused on just friends and entertainment,” he said during a press conference today.

I guess Brin doesn’t see Twitter as a productivity tool even though it has become a great way to discover new services and content, as well conduct R&D, generate feedback and handle customer service.

What are your thoughts about Buzz? Are you buzzed about Buzz? If so, why?

Head’s Up, Twitter; Google’s Coming!

The blogosphere is abuzz about Google’s plans to integrate a “Twitter-Killer” into GMail – and there are already people such as Robert Scoble boldly suggesting it’s not going to happen.

Twitter is the dominant micro-blogging service, having forced Pownce (remember them?) to go away while a score of such as StatusNet and Plurk quietly toil away in the background. Meanwhile, Google’s first stab at the market, Jaiku, was a dismal failure.

That said, anyone who dismisses Google’s chances of posing a threat Twitter would be making a mistake. Here’s a few reasons:

1. Despite Twitters’ large user base – 50 million or so around the world – it’s growth appears to be slowing, particularly in the U.S. where it has been flat in recent months. This may suggest that Twitter as a standalone service has reached a saturation point.

2. GMail’s popularity provides Google with a huge potential market to launch a Twitter-Killer. GMail users are already are used to having conversations using GTalk so adding another feature is not coming out of left field.

3. GMail is also a excellent demonstration of how Google has bene able to break into new markets. At the time, Hotmail and Yahoo Mail dominated the landscape, so GMail received a tepid response. Today, it’s one of the most popular e-mail services.

The keys for Google’s Twitter-Killer will be how well it is integrated into GMail, and the features it offers given Twitter’s weak spot is the fact it continues to be a no-frills service.

Is There a Limit to Our PublicNess?

The Internet has had a disruptive impact on how we live, work and plan – and perhaps one of the most interesting is how a growing number of people are leading increasingly public lives.

We talk about where we’re located (Foursquare, Gowalla), what we’re doing (Twitter), who we’re with or going to be with (Facebook) and what we buy (Blippy). Since it’s so easy to be so public, the amount of information that people are willing to publicly share continues to expand.

The question is whether there’s a limit to how public we want our lives to be? How much is too much? Is there a point in which disclosing too much about who we are, what we’re thinking/doing and where we’re located becomes dangerous? Are we there yet?

While being public is becoming the “norm” for a growing number of people, this information is being monitored, track and analyzed in different ways. Some banks and insurance companies, for example, are using information that people disclose on social media sites to make credit and policy decisions. It’s food for thought the next time you want to tweet or do an update about having a huge hangover or you’re interesting in taking skydiving lessons.

I’m also surprised by how much information people disclose about where they’re located and where they are located. For example, lots of people have no qualms about telling the world that they’re heading out on vacation for a couple of weeks. If I were a social media-savvy break & enter specialist, I would have multiple Tweetdeck columns set up to monitor all of this “valuable” data. A few searches later, and they could quickly determine where someone lives, and then schedule jobs based on this “intelligence”.

Heck, even the CIA is getting into social media monitoring after buying a stake in Visible Technologies last year. Who needs to install wiretaps when people are happily volunteering lots of information about themselves via social media!

The problem is most people don’t think their “public-ness” is a problem because sharing with everyone is seen as being no different than talking to your next door neighbour when, in fact, it’s entirely different. Maybe I’m in the minority but at some point, people have to wake up to the fact there’s a downside to being so public and transparent.

Then, maybe people will think twice about telling the world everything and anything. Maybe people will think more about broadcasting to people that you really know (friends, family, etc.) rather than everyone in cyberspace. In many respects, the public disclosure pendulum has swung from one extreme to another. Who knows whether it will swing back but people should spend some time thinking about how much they are disclosing, and who’s seeing, reading and monitoring this information.

What do you think? Are we becoming too public?

More: For more thoughts on how we have given up our privacy, check out this post by CSO.

Is Foursquare For Real?

According to TechCrunch, Foursquare is now attracting more than one million check-ins/week. It’s certainly a big number but does it really suggest that Foursquare is showing signs of becoming the next Twitter, or to be fair, the next widely-embraced social media tool?

Take look at Foursquare’s traffic over the past six months:

Screen shot 2010-02-06 at 8.18.01 AM

What’s interesting is that traffic growth in December vs. November was modest (unique visitors grew by 7.8%, while pageviews rose 15%). This is nice growth but not red-hot, which suggests Foursquare likely has a small group of enthusiastic users who account for a major chunk of traffic.

The big unknown is how much growth and traffic is coming from the popular iPhone app given Foursquare is a mobile service. There may be many users who have never touched the Web site other than to perhaps register for the service.

Still, I’m far less bullish and TechCrunch and ReadWriteWeb about Foursquare’s growth. There’s no doubt Foursquare has been enthusiastically embraced but it’s left to be seen whether it can break out beyond the bleeding edge. A big key will be if Foursquare can offer more services to keep people engaged once the novelty of “checking-in” begins to wear off.

Does Every Company Need Social Media

I was reading a blog post recently by Valeria Maltoni (aka ConversationAgent) about Apple and its army of customer evangelists who enthusiastically spread the gospel about new products and genius of Apple CEO Steve Jobs. Part of Apple’s ability to activate and engage customer evangelists is an aggressive and creative advertising effort that saw the company spend nearly $500-million in 2008.

What’s interesting about Apple and its ability to generate amazing amounts of conversations is how it’s not really using social media at a time when many consumer-focused companies are scrambling to get on the bandwagon. Apple seems to be saying that it doesn’t really need to use social media because it has millions of customers using social media on its behalf. In many ways, Apple has been able to outsource social media.

It begs the question: Are there some or many consumer-facing companies don’t need to use social media?

If your customers are using social media to spread the word about your products and services, provide customer service, answer questions and build the brand’s presence, does it make sense for some companies to stay out of the social fray?

Instead, they can feed the machine by generating content that evangelists (and non-evangelists) can use when blogging, tweeting, Facebook updating, etc.

The reality is Apple may be an exception to the rule because social media makes sense for many companies as part of their communications, marketing and sales programs. Then again, it raises the issue of whether social media is for everyone at a time when social media is being trumpeted as a cure-all or silver bullet.

Note: This post originally appeared in the Sysomos blog.

Is Social Media Making Journalists Lazy?

journalismWhen I was a newspaper reporter, a key part of the job was finding and interviewing sources who could offer information, perspective, insight and, of course, some good quotes. It required legwork and the ability to build relationships and trust with people.

While talking to sources is still an integral part of journalism, I’ve noticed a growing number of newspaper articles recently that cite or quote blog posts, blog comments or tweets. For example, the Toronto Star’s story about Newfoundland Premier Danny Williams going to a U.S. hospital for heart surgery included a quote from “Matt” taken from a U.S. Politics Online forum: “Canada keeps its costs down, in part, by neglecting the expensive business of advanced specialty care knowing that the U.S. is next door to help”.

I don’t think the reporter, Tonda MacCharles, has any information about “Matt” and his area of expertise but it must have struck her as a colorful and relevant enough to use in the story. While she did interview a Conservative Senator, Wilbert Keon, for the story, you would think she could have gotten the same kind of quote by interviewing another person rather than quoting “Matt”

So, the question is whether this kind of “reporting” is lazy journalism? Rather than having to talk with someone, all you need to do is a Google or Twitter search to find a comment, tweet or update that fits the bill. While it could also be argued that using these type of quotes is smart because it reflects what people are talking about, I wouldn’t describe this activity as journalism.

What do you think? Is using blog comments, tweets, etc. lazy journalism or a good use of social media conversations?

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