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	<title>Comments on: Does Every Company Need Social Media</title>
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	<link>http://www.markevanstech.com/2010/02/05/does-every-company-need-social-media/</link>
	<description>Thoughts on Startups, Entrepreneurs and the Web</description>
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		<title>By: Boyd Neil</title>
		<link>http://www.markevanstech.com/2010/02/05/does-every-company-need-social-media/comment-page-1/#comment-194325</link>
		<dc:creator>Boyd Neil</dc:creator>
		<pubDate>Sat, 06 Feb 2010 22:33:26 +0000</pubDate>
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		<description>Seemed like a good piece at the start, then you sort of copped out on your point of view. Here&#039;s mine: if you can provide customer evangelists with enough interesting (and social media friendly) content to keep them evangelizing within their communities, and they are loyal to your brand, then you are engaging in social communications. </description>
		<content:encoded><![CDATA[<p>Seemed like a good piece at the start, then you sort of copped out on your point of view. Here&#039;s mine: if you can provide customer evangelists with enough interesting (and social media friendly) content to keep them evangelizing within their communities, and they are loyal to your brand, then you are engaging in social communications.</p>
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		<title>By: @prjack</title>
		<link>http://www.markevanstech.com/2010/02/05/does-every-company-need-social-media/comment-page-1/#comment-194280</link>
		<dc:creator>@prjack</dc:creator>
		<pubDate>Fri, 05 Feb 2010 16:45:37 +0000</pubDate>
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		<description>That&#039;s a cool perspective Mark. In a sense, it&#039;s &#039;truer&#039; to what SM was supposed to be. </description>
		<content:encoded><![CDATA[<p>That&#039;s a cool perspective Mark. In a sense, it&#039;s &#039;truer&#039; to what SM was supposed to be.</p>
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