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All I'd add is that the logical converse to your statement is also true: "Social Media Ignoramuses *Do* Exist"
Again, agree that terms like "expert" and "guru" are prematurely applied, and such self-proclaimed pros are more-often-than-not snakeoil salesmen. That said, I'm shocked by the quantity of people I encounter within the twitosphere who get paid to "consult" on "social media" and have no clue what they're doing.
Great post; 100% agree with you.
All I'd add is that the logical converse to your statement is also true: "Social Media Ignoramuses *Do* Exist"
Again, agree that terms like "expert" and "guru" are prematurely applied, and such self-proclaimed pros are more-often-than-not snakeoil salesmen. That said, I'm shocked by the quantity of people I encounter within the twitosphere who get paid to "consult" on "social media" and have no clue what they're doing.