For all the talk about social media being about “conversations”, it has become more apparent that the blog comment landscape is becoming a lot less vibrant and interesting.
At one time, comments on blogs were pretty standard – you read an interesting post, you left a comment. Today, you read an interesting post, and then do a tweet, retweet on Twitter, an update on Facebook, or make a comment on Friendfeed, Reddit or Mixx. Sure, there’s still commentary happening but the blog comment is being shuttled to the sidelines.
Is this a good thing? Does it really matter if there are fewer comments on blogs as long as conversations are happening elsewhere? For blog owners, I’m sure it’s far from ideal because part of the “rewards” from writing a post is getting a reaction – good, bad or indifferent – from readers. Given the new comment landscape, bloggers need to look at a variety of other services to see if they’ve generated any buzz.
What do you think? Is the blog comment heading for extinction?