The Globe & Mail’s business section had an interesting feature story yesterday about how Google taking “aim at everything” – a thesis driven home recently with the launch of the Nexus mobile phone.

With Google seemingly everywhere and anywhere, it starts to beg the question about whether trying to all things to all people is too much, and whether, at some point, consumers will push back against Google’s dominance. Sure, Google offers great services – most at no cost – but are we getting sucked in too much into the Google empire.

At one point does being too much of a Google user start to get dangerous? And at what point will consumers start to realize that it’s unhealthy to have too much Google in their lives? If that every happens will the pendulum start to swing back to other players?

In some respects, Google is starting to become a lot like Microsoft in that millions of people use its products and services even though they might want, in theory, to use alternatives. You don’t have to necessarily like Google or Microsoft but that doesn’t stop you from buying or using their products and services.

What do you think? Could a Google backlash materialize given the company’s ultra-aggressive strategic goals?