Comments on: 8.5% Yogurt & Great Tech Ideas

By: markevans

markevans — Sat, 02 Jan 2010 15:07:22 +0000

Thanks for the comment. All the best in 2010!

By: markevans

markevans — Sat, 02 Jan 2010 15:07:02 +0000

You're right, playing up the fat content isn't the most consumer-friendly messaging.

Happy New Year to you as well!

Mark

By: ali asaria

ali asaria — Thu, 31 Dec 2009 15:56:35 +0000

Yum, Liberté yogurt is extraordinarily delicious! Funny analogy, Mark!

By: Duncan

Duncan — Thu, 31 Dec 2009 15:40:34 +0000

Hi Mark (and Happy New Year!)

1. Total agreement on Liberte yogurt. I use it for cooking, and my wife is utterly addicted to it. She eats yogurt with maple syrup every morning — unless she can't find Liberte, in which case she will "accept no substitutes."

2. But I think you may be giving them too much credit. Although it does have more than twice the fat content of most 'full fat' yogurts (8.5% versus 3.2%) let alone the low fat varieties, the company doesn't market it on that basis. The fat content is on the label (as required by law) but there is no song and dance about it. Even in their ads I have never seen any sign that they are "playing up their fat content."

On the other hand, your central point is bang on. Innovation and great ideas often come out going in a totallly different direction than anyone else…even if that isn't the core of your marketing message.

Duncan

By: erlangga

erlangga — Thu, 31 Dec 2009 00:54:57 +0000

i hope all the company will find green technology for us,…and then "green" food…but yoghurt???