Comments on: Has Pepsi Tipped the Social Media Scales?

By: Superbowl Out Internet In | Local Marketing Tucson

Superbowl Out Internet In | Local Marketing Tucson — Sat, 20 Mar 2010 01:18:52 +0000

[...] Has Pepsi Tipped the Social Media Scales? (markevanstech.com) [...]

By: Linden Creative Services

Linden Creative Services — Mon, 18 Jan 2010 17:43:57 +0000

[...] before the holiday, Pepsi dropped a bombshell: they are cutting their Superbowl ads, instead spending million on something called the Pepsi [...]

By: Will 2010 Be the Watershed Year for Media and Advertisers?

Will 2010 Be the Watershed Year for Media and Advertisers? — Mon, 04 Jan 2010 15:23:08 +0000

[...] before the holiday, Pepsi dropped a bombshell: they are cutting their Superbowl ads, instead spending $20 million on something called the Pepsi [...]

By: ken miles

ken miles — Sat, 26 Dec 2009 09:23:45 +0000

I don’t know how any corporate executive could go to his board of directors in 2009/2010 and get them to sign-off on a 3 million dollar 30 second television commercial. The ROI as compared to those same ad dollars spent online, in a much more targeted way mind you, is basically inarguable at this point. The Toys “R” Us Facebook campaign referenced in the article by Larry Woodard should serve as Exhibit “A,” especially if you are targeting your ads towards the 18-34 demographic. If you want to reach and influence the younger market, there should be no doubt that social media marketing is the only way to go. And to your point, Pepsi’s decision may very well be the proverbial “straw that broke the camel’s back” of traditional media advertising.