Comments on: 2010: The Spotlight on Social Media ROI http://www.markevanstech.com/2009/12/20/2010-the-spotlight-on-social-media-roi/ Thoughts on Startups, Entrepreneurs and the Web Thu, 09 Feb 2012 17:25:18 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Neil Shah http://www.markevanstech.com/2009/12/20/2010-the-spotlight-on-social-media-roi/comment-page-1/#comment-193546 Neil Shah Sun, 03 Jan 2010 16:40:13 +0000 http://www.markevanstech.com/?p=5382#comment-193546 I would rather say it as ROmI -Return on marketing Investment. It definitely makes sense what Mark is saying about social media as a channel, i.e. in terms of spreading awareness and calculating the value delivered to the customers and value gained by the firm through online product/brand/service exposure directing them to purchase. Calculating ROI delivered from the projected 10% investment in marketing-sales through social media tools and technologies will be the prime focus in 2010 and though it will be difficult to capture the real metrics but some analytics company will definitely coem up with a complete end-to-end solution to measure the same. Great Post Mark. I would rather say it as ROmI -Return on marketing Investment.
It definitely makes sense what Mark is saying about social media as a channel, i.e. in terms of spreading awareness and calculating the value delivered to the customers and value gained by the firm through online product/brand/service exposure directing them to purchase.
Calculating ROI delivered from the projected 10% investment in marketing-sales through social media tools and technologies will be the prime focus in 2010 and though it will be difficult to capture the real metrics but some analytics company will definitely coem up with a complete end-to-end solution to measure the same.

Great Post Mark.

]]> By: Marketing ROI http://www.markevanstech.com/2009/12/20/2010-the-spotlight-on-social-media-roi/comment-page-1/#comment-193512 Marketing ROI Sat, 02 Jan 2010 19:36:26 +0000 http://www.markevanstech.com/?p=5382#comment-193512 I too agree that Social media will be the big thing in marketing in 2010. But Marketing is different from sales. The sole purpose of marketing is creating awareness among the clients.Calculating ROI from Social media marketing will be foolishness I too agree that Social media will be the big thing in marketing in 2010. But Marketing is different from sales. The sole purpose of marketing is creating awareness among the clients.Calculating ROI from Social media marketing will be foolishness

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