Comments on: The Emergence of Twitvertising http://www.markevanstech.com/2009/11/22/the-emergence-of-twitvertising/ Thoughts on Startups, Entrepreneurs and the Web Thu, 09 Feb 2012 17:25:18 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Jeremy Campbell http://www.markevanstech.com/2009/11/22/the-emergence-of-twitvertising/comment-page-1/#comment-192864 Jeremy Campbell Mon, 23 Nov 2009 19:52:57 +0000 http://www.markevanstech.com/?p=5291#comment-192864 I think that Twitter should really build out an ecosystem where everyone monetizes their content for them (through app using their API of course) and then they take a cut on all of those revenue streams. I like the deal they made with Google and Microsoft and assume it was very lucrative so they may not be in a big hurry to internally monetize through advertising. The subscription model is the way to go for them since others like Dell are making lots of money off of their platform so either charge/month or per year, or maybe even take a cut on direct sales if possible?! I think that Twitter should really build out an ecosystem where everyone monetizes their content for them (through app using their API of course) and then they take a cut on all of those revenue streams.

I like the deal they made with Google and Microsoft and assume it was very lucrative so they may not be in a big hurry to internally monetize through advertising. The subscription model is the way to go for them since others like Dell are making lots of money off of their platform so either charge/month or per year, or maybe even take a cut on direct sales if possible?!

]]> By: John http://www.markevanstech.com/2009/11/22/the-emergence-of-twitvertising/comment-page-1/#comment-192861 John Mon, 23 Nov 2009 15:39:45 +0000 http://www.markevanstech.com/?p=5291#comment-192861 Take a look at <a href="http://www.assetize.com/" target="_blank">http://www.assetize.com/</a> here in Toronto Take a look at http://www.assetize.com/ here in Toronto

]]> By: Noran El-Shinnawy http://www.markevanstech.com/2009/11/22/the-emergence-of-twitvertising/comment-page-1/#comment-192849 Noran El-Shinnawy Sun, 22 Nov 2009 15:28:23 +0000 http://www.markevanstech.com/?p=5291#comment-192849 It's really a question of frequency and format. A lot of tweeters who aren't advertising come off as equally annoying and spammy because of their excessive tweeting/retweeting. I heard that the half life of a tweet is about 18 seconds. I can't attest to the accuracy of that, but if it were true, think of how many times one ad must be tweeted. Good thing it's so easy to unfollow. It's really a question of frequency and format. A lot of tweeters who aren't advertising come off as equally annoying and spammy because of their excessive tweeting/retweeting. I heard that the half life of a tweet is about 18 seconds. I can't attest to the accuracy of that, but if it were true, think of how many times one ad must be tweeted. Good thing it's so easy to unfollow.

]]> By: AGORACO - George http://www.markevanstech.com/2009/11/22/the-emergence-of-twitvertising/comment-page-1/#comment-192848 AGORACO - George Sun, 22 Nov 2009 14:54:02 +0000 http://www.markevanstech.com/?p=5291#comment-192848 Why would anyone NOT be open to ads on Twitter? Ads are part of everyone's lives, so I don't see how Twitter would be any different. The only people who don't want to see ads on Twitter are those that own properties that rely on ads. TV, newspapers, search engines, portals, bloggers, etc. Twitter could suck out a tremendous amount of revenue from other sources. Turning the question on its head Mark - how many people out there would advertise on Twitter? Count AGORACOM as an advertiser on Day 1. Why would anyone NOT be open to ads on Twitter? Ads are part of everyone's lives, so I don't see how Twitter would be any different.

The only people who don't want to see ads on Twitter are those that own properties that rely on ads. TV, newspapers, search engines, portals, bloggers, etc. Twitter could suck out a tremendous amount of revenue from other sources.

Turning the question on its head Mark – how many people out there would advertise on Twitter? Count AGORACOM as an advertiser on Day 1.

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