Comments on: Nine Things Social Media Can Do

By: B.L. Ochman

B.L. Ochman — Mon, 09 Nov 2009 21:49:59 +0000

Mark – so happy to have inspired this post. thanks for the shout out.
B.L.

By: markevans

markevans — Sat, 07 Nov 2009 19:48:33 +0000

I think "ask for help" and "attract potential employees" are both great uses of social media. Thanks for the insight!

Mark

By: jal hamad

jal hamad — Sat, 07 Nov 2009 17:43:00 +0000

Hey!
Great post, useful stuff! I would also add "Ask for help", in my experience Twitter users are willing to help and in fact help a lot, in any aspect you may think of.
And what do you think on another one, "Attract potential employees"?

By: Duncan Stewart

Duncan Stewart — Fri, 06 Nov 2009 18:36:02 +0000

Hi Mark,

Great post – and I want to amplify on #3.

Most businesses have pretty good processes for selling to existing customers, former customers and known prospects. They have all kinds of tools for upselling, win-backs and closing on the sales pipeline.

But the hardest sales task in the world is to have a great product, have it be perfect for a potential customer…but YOU DON'T KNOW THEIR ADDRESS! (And they don't know yours!)

Social media is by far the most cost effective way to market to people who aren't on your mailing list. That serendipitous sale is the Holy Grail of marketing. Low cost, very high return…and it tends to be inbound which has by far the highest closure rate.