http://www.markevanstech.com/2009/10/08/the-new-battle-free-vs-fee/ Thoughts on Startups, Entrepreneurs and the Web Thu, 09 Feb 2012 17:25:18 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.markevanstech.com/2009/10/08/the-new-battle-free-vs-fee/comment-page-1/#comment-191981 Steve Dodd Thu, 08 Oct 2009 17:18:44 +0000 http://www.markevanstech.com/?p=5173#comment-191981 I also agree Mark. "free" is such a misnomer since somebody somewhere is paying the bill. Free gmail, google, yahoo etc etc...are from companies making billions selling your "habits" and attention to companies so they can promote. This is not free. Television and Radio is "free" as well. All you need is a receiving device. But, as we all know, it's paid for by advertising, no differently than the "free" services on the web. The users of this "free" service are actually the product these companies sell to their paying customers. Is advertising dead? No, I don't think so. Its focus needs to change so that it actually reaches the audience at the right time. Once the real value of semantics (Web 3.0) is understood and implemented, we'll likely see an entirely new advertising paradigm emerge. We'll still see charges for content emerging but there's still more money to be made through effective advertising. Those who pay for content just become better advertising targets. I also agree Mark. "free" is such a misnomer since somebody somewhere is paying the bill. Free gmail, google, yahoo etc etc…are from companies making billions selling your "habits" and attention to companies so they can promote. This is not free. Television and Radio is "free" as well. All you need is a receiving device. But, as we all know, it's paid for by advertising, no differently than the "free" services on the web. The users of this "free" service are actually the product these companies sell to their paying customers. Is advertising dead? No, I don't think so. Its focus needs to change so that it actually reaches the audience at the right time. Once the real value of semantics (Web 3.0) is understood and implemented, we'll likely see an entirely new advertising paradigm emerge. We'll still see charges for content emerging but there's still more money to be made through effective advertising. Those who pay for content just become better advertising targets.

]]> http://www.markevanstech.com/2009/10/08/the-new-battle-free-vs-fee/comment-page-1/#comment-191980 Eric Thu, 08 Oct 2009 15:35:21 +0000 http://www.markevanstech.com/?p=5173#comment-191980 I agree, any media business that creates value through their stories or reporting should be able to charge readers a fee. The problem with newspapers is that they have become one more place for wire services to publish their work. The future belongs to local media and original in depth articles. Wether magazines or Newspapers. I agree, any media business that creates value through their stories or reporting should be able to charge readers a fee. The problem with newspapers is that they have become one more place for wire services to publish their work. The future belongs to local media and original in depth articles. Wether magazines or Newspapers.

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