Thoughts about TEDxTO

I had the pleasure yesterday of attending the initial TEDxTO that featured 13 speakers. All in all, it was an enlightening, insightful and educational afternoon. It was well-organized, reflecting the six months of planning that Paul Crowe, Tyler Turnbull and their team had invested.

By far, the best presentations were made by Gavin Sheppard and Peter MacLeod.

Sheppard, co-founder and executive director of The Remixx Project, was the star of the show with a talk about how to make education and learning more engaging and interesting. He was insightful, passionate and enthusiastic in talking about a world that most of us have never experienced – truly inspirational.

MacLeod, the last speaker of the day, delivered an enthusiasm talk about Canada, the 1967 centennial and what Canada could and should look like in 2017 when the country celebrates its 150th birthday. As impressive was his strong voice and commanding delivery.

I was also impressed by my friend, Mathew Ingram, who talked about the new media can save the old media. It’s story that gets a lot of attention but Mathew provided some good personal insight about what’s happening. Some comments that caught my attention were that “Old media doesn’t have to be save; it needs to evolve”, and that “Twitter is an element of journalism”.

Another interesting talk was given by Michael McClelland, a principal with ERA Architects, who talked about how Toronto’s large population of high-rise apartments can be revitalized and re-energized. An interesting factoid is Toronto’s has the second-most high-rise apartments in North America, behind New York City.

Richard St. John gave a funny and insightful talk about “What’s Next”. If you get a chance, check out his book “Stupid, Ugly, Unlucky and Rich”. I’m looking forward to reading his next book on why we lose things.

Another thing that impressed me was how easy all the speakers made it look on stage. They were relaxed, comfortable and engaging. Don Tapscott, an experienced speaker, is a great story teller who offers lessons for any of us looking to improve our public speaking.

In summary, the things I liked about TEDxTO: an interesting diversity of speakers talking about different things, the food, the venue (Theatre Passe Muraille) and how well the event was organized.

The only thing that was missing was Wi-Fi, which should be standard for any conference or event. In an ideal world, the theatre would have opened up its Wi-Fi network for the day as long as people agreed not to abuse it.


The Next Hot Thing in Swag

With economic conditions still uncertain, most high-tech companies are being careful about spending money on swag but when budgets eventually bounce back, here’s what could be the next hot thing to succeed things such as USB keys – a coffee cup that looks like the ones you get at Starbucks.

The nice thing is these cups can be used again and again. as opposed to the cups at Starbucks that you toss in the trash. Thanks to Sheri Moore, event planner extraordinaire with Moore Carlyle Consulting, for the cup.



What If Everyone Makes Money Except Twitter?

TechCrunch (Michael Arrington) has a post looking at Twitter’s “Revenue Dilemma”, looking at how Twitter is still having a hard time trying to figure out how much money it can make offering services such as advertising and analytics.

It’s an issue that continues to attraction attention as the number of people using Twitter has surpassed 50 million, which, in theory, means there’s a large audience that the company can start to monetize.

While the spotlight is on how Twitter is going to make money, there’s an interesting story starting emerge: a growing number of companies using Twitter’s API that are creating businesses that are generating revenue.

This begs the question is what happens if an “economic ecosystem” is established around Twitter but doesn’t include Twitter itself. In other words, what happens if hundreds of businesses are created using Twitter’s API but the entity supporting them – Twitter – can’t make revenue or, at least, enough revenue to be viable.

A good example of Twitter’s emerging economic ecosystem is StockTwits, which has emerged as a popular place for investors to talk about investment ideas. StockTwits recently made an intriguing move by launching a desktop application that looks and feels a lot like TweetDeck but has a lot of investor-friendly features. (TechCrunch has an extensive review.)

StockTwits offers a free version and sells a premium version that goes for $50/month or $400 to $500 a year. The company has raised $1.6-million, suggesting investors also think StockTwits can become a viable business and/or investment opportunity.

Another example is Tweetdeck, the most popular tool to use Twitter other than Twitter.com. While Tweetdeck has yet to come up with a business model, it is attracting enough users to a compelling service that should give it a solid foundation to generate revenue.

As well, a growing number number of businesses are being created that are focused on areas such as search (Twazzup, Scoopler), data analytics, e-commerce (Tweetbucks) and marketing. Some are making money from subscription-based services, while some are simply using AdSense.

Meanwhile, Twitter talks the talk about making revenue has yet to walk the walk. There are lots of ideas bouncing around but nothing has emerged that suggest Twitter has solved its revenue riddle.

For the companies building viable business around Twitter, the fact Twitter isn’t making money has to be somewhat of a concern. After all, you can’t have healthy branches if the tree is sick.

StockTwits co-founder Howard Lindzon said it Twitter should be able to make money and “it is past the point of funny that they have not”.

“Twitter witter is a great lead engine, what I always thought it wwas great at,” he said. “As just a lead engine, Twitter SHOULD make hundreds of millions but who knows.”


A Long Weekend of Deep Thoughts

As my consulting business has become busier, it has been challenging at times to give this blog as much time and attention even though I believe blogs can be a very effective digital business card to show people what you think and know.

That said, I had some time over the long weekend to write four pretty good posts – two on blogging and two on social media:

1. WordPress Takes it On the Chin, which looked at WordPress dropped the ball from a public relations and message standpoint after Robert Scoble complained that his blog had been hacked. WordPress’ response was that he should have upgraded to the latest version.

2. Blogger: The Rodney Dangerfield of Blogging, looking at how Blogger recently celebrated its 10th anniversary but probably doesn’t get the credit and attention it deserves.

3. Why Does the NFL Hate Social Media, which looks at some of the rules made by the National Football League, including a ban on fans using Twitter to do play-by-play inside a stadium.

4. Community Managers: The Workhorses of Social Media, which talks about while being a community manager appears as a hot and glamorous position, it’s a lot of work and long hours.


WordPress Takes It On the Chin

Over the weekend, Robert Scoble had a public (and well warranted) temper tantrum after his WordPress blog was hacked. Not surprisingly, the experience left him upset and digitally vulnerable. But what really disappointed Scoble was WordPress’ casual and, arguably, cavalier, reaction it could have been avoided if he had upgraded to version 2.8.4.

This led to a lively discussion on Friendfeed between Scoble and WordPress domo Matt Mullenweg.

Looking back, WordPress was technically correct in stating that blog users must be diligent by upgrading to avoid any security attacks. There’s a never-ending war going on between software makers and hackers, software makers new to keep counter-attacking.

That said, WordPress dropped the ball by publicly “shrugging its shoulders” with the you should have upgraded message. When your blog has been hacked, the last thing you want to be told is you’ve done something wrong by not upgrading.

From a PR perspective that doesn’t help the situation or make anyone feel any better about things. Instead, many WordPress users wanted to be told what to do, how to fix things, and whether there was anything else they should be worried about such as rogue plug-ins.

If there are lessons to be learned, WordPress has to be more pro-active approach to Web security. If it’s not safe to use versions of WordPress that may only be a few weeks old, then WordPress has to really spread the word – and more than a short message on the WordPress dashboard.

As Elliott Ng suggests, WordPress also needs to create a directory or system that identifies what plug-ins are “safe and which ones are funky”.

Don’t get me wrong, I’m big WordPress fan and user, and respect the work that Mullenweg has done to create and evangelize the technology. But WordPress needs to re-load on how it handles security, and how it deals with its millions of users from a communications and PR perspective.

More: Daring Fireball has some thoughts, including an observation that Movable Type users don’t get penalized for not upgrading, while econsultancy’s Patricio Robles offers some security tips.

(Note: This blog was hacked a couple of weeks ago, apparently by Black Hat SEO hackers. As you can imagine, it spooked me about the security of everything I do online, not just my WordPress blogs.)


Blogger: The Rodney Dangerfield of Blogging

A post by Louis Gray about the Blogger recently celebrating its 10th anniversary caught my attention for several reasons. One, it’s hard to believe anything on the mainstream anything on the mainstream Web is a decade old until you remember it has been 14 years since Netscape’s IPO, which symbolically marked the official transformation of the Internet into the Web.

While Blogger ranks among the world’s leading blogging platforms, it really doesn’t get the respect it probably deserves. Meanwhile, WordPress basks in the spotlight, although a recent security hack, which I experienced a couple of week ago, is probably not the kind of attention it wants.

Blogger struggles to get its props because, frankly, it is buried deep within Google, which acquired Blogger in 2003 (Twitter’s Ev Williams was one of Blogger’s co-founders). While Google users Blogger for its publicly-facing blogs, Blogger hasn’t really received a lot of love and attention from Google.

Sure, there has been a tweaks here and there, but Blogger is still pretty much the same platform it was six years ago.

Blogger also suffers from not being “cool”. Blogger is regarded as a blogging platform for beginners, who want something simple and easy. And in that respect, it’s a terrific product.

But when people get the hang of it, there’s a perception that anyone serious about blogging needs to migrate to WordPress – sort of like trading in your tricycle for a bicycle.

No doubt, WordPress has done a fantastic job positioning itself as the blogging platform. Matt Mullenweg, WordPress’ founding developer, is a tireless evangelist who travels the world talking to disciples. And the WordPress platform is enthusiastically supported by thousands of third-party developers who happily create plug-ins that expand and enhance the platform.

But when you look at the numbers, Blogger is doing pretty well. Below is a chart comparing unique visitors (U.S.) for Blogger to WordPress.com. Blogger is leading, although WordPress’ numbers don’t include the millions of people who have self-hosted WordPress blogs.

Still, it is interesting to see how the number of unique visitors to Blogger has grow 25% over the past year at a time when blogging seems have lost some of its luster.

Do you use Blogger? If so, why haven’t you climbed aboard the WordPress bandwagon?


Related Posts Plugin for WordPress, Blogger...